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Nvidia Ampere might launch as GeForce GTX 2070 and 2080 on April 12th

I still remember when the 6600GT came along and hammered the previous generation high end cards. I suppose AMD and Nvidia will probably sell the equivalent card nowadays as a high end one.
 
It is though, the Titan X could quite easily have been released in May 2016 instead of August, they double dipped for maximum profit and you had a number of people on this very forum who bought a 1080 then upgraded to the TX as the performance gap was that large. A flagship GPU clearly existed behind closed doors at the same time as the 1080 release, it just wasn't public knowledge as that would quite clearly have hurt the marketing of the 1080 as a flagship level card.

Everyone knows a faster card will be out, at some point, at the time it was the top end/flagship card.
 
Everyone knows a faster card will be out, at some point, at the time it was the top end/flagship card.

That's not the point being made, it's the fact they wilfully market cards as flagship level when behind closed doors they've already got a better-performing chip that could quite easily have been released at the same time. It's quite clearly marketing and not just some natural process that follows.

Nvidia have effective strategy for maximising their profit shocker!

Well, that's exactly what I was countering, someone saying "It isn't marketing" when it quite clearly is.
 
Thats your opinion though. The 980 was the flagship, then the 980ti, then it was the 1080, then the Titan and the 2080 will probably be it for a while. (or whatever the release order was)
 
That's not the point being made, it's the fact they wilfully market cards as flagship level when behind closed doors they've already got a better-performing chip that could quite easily have been released at the same time. It's quite clearly marketing and not just some natural process that follows.

I have a feeling that the `2080` or whatever they call it won't quite unseat the Titan v at the top of the performance hierarchy. Technically being able to produce a superior product has no bearing as to whether an actual released product is 'high end' and or a 'flagship'. Just because nvidia releases an xx80ti card/ titan card on a particular process doesn't mean they could not release a card on the next process along that they have been working on....

It might however be a very immature process causing all sorts of yield and price issues.

Nvidia, like many other companies, often don't release the 'best technically possible products' as their flagships and or 'top end' offerings. They release things that can hit a price/cost to make/ production quantity at release point that they think will maximise their return on investment.
 
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calling the 1080 "flagship level" when a faster card had been out for 7 of the ten months, pretty much flies in the face of the definition of flagship, so calling something "flagship level" is basically nonsense

Its like calling someone the "almost world champion"
It's more like calling the fastest time in the semi-finals the "current champion", before the final race is even run.

And yes, another faster card will come next generation, just as another olympics will come in 4 years time also...
 
It's more like calling the fastest time in the semi-finals the "current champion", before the final race is even run.

And yes, another faster card will come next generation, just as another olympics will come in 4 years time also...

Nothing like that at all. There are no qualifying rounds for graphics cards for a start.

The fastest card at the time is the fastest card.
 
Nothing like that at all. There are no qualifying rounds for graphics cards for a start.

The fastest card at the time is the fastest card.
Except that - just like the final race must follow the semi-finals - the Titan/Ti must/will follow the xx80.

The xx80 is not the fastest card in the range. When the xx80 is release we all know the range is not yet complete. That's the point. We know that - without waiting for the "next generation" - nV have something better in the same range just waiting to be released.

And to complete my analogy - the time difference between the semi finals and the final is a lot shorter than the between one olympics and the next.
 
Nothing like that at all. There are no qualifying rounds for graphics cards for a start.

The fastest card at the time is the fastest card.

The fastest card when the 1080 was released, was the Titan XP/1080ti... only Nvidia hadn't allowed it into the marketplace... they purposefully withheld it to make profit off the mid-range.
 
It's more like calling the fastest time in the semi-finals the "current champion", before the final race is even run.

By his logic the race never ends as there is always more races to be run!

Did Maurice Greene not win the 100m in the Sydney Olympics in 2000 because Usain Bolt was going to follow him in later races beating his best time?
 
By his logic the race never ends as there is always more races to be run!

Did Maurice Greene not win the 100m in the Sydney Olympics in 2000 because Usain Bolt was going to follow him in later races beating his best time?
You're really stretching. Nobody wins anything by being fastest in their semi final. But if you win the final you are the champion until the next Olympics (in 4 years time). In this case a new Olympic games is akin to a new generation.

Similarly the 1080 wins nothing because the Titan and Ti beat it in that generation's completed line up. The fact that there is another generation two years later does not change the fact that only the highest performing card of each architecture (generation/Olympics) is the true "winner".

The 1080 is not the highest performing card. It might have won its semi final group but it was beaten into 3rd place in the final ;)
 
So we are going to arbitrarily limit ourselves to 'generations' whilst ignoring that 'generations' have been launched one after the other with no particular guarantee that there will a set amount of time either between launches within a generation or from one generation to another. By this logic someone should buy a 1080ti or titan xp now because these are high end (for their generation) and therefore better then an incoming (but potentially faster and with a potentially lower msrp) '2080'

The 1080 is not the highest performing card. It might have won its semi final group but it was beaten into 3rd place in the final ;)

Only in retrospect and if you qualify it for the '10x0(ti) / Pascal' series of cards.

At launch it was a high end flagship nvidia consumer card by definition and not by the opinion of any one on a forum board
 
So we are going to arbitrarily limit ourselves to 'generations' whilst ignoring that 'generations' have been launched one after the other with no particular guarantee that there will a set amount of time either between launches within a generation or from one generation to another. By this logic someone should buy a 1080ti or titan xp now because these are high end (for their generation) and therefore better then an incoming (but potentially faster and with a potentially lower msrp) '2080'
So according to your world view generations aren't important, each generation's top-end card is unimportant also. There is only a best card at a particular point in time, and whatever card that is not only doesn't matter, but can be priced as a premium/top-end card.

Again according to yourself (your own words in fact) the xx70 could be the flagship for a short period. I will assume therefore you would have no issue with the xx70 being priced as the xx80 for the month/two months it was (temporarily) the best card available. Then the price dropped with the xx80 was released.

You would say that's fine because "the xx70 was the flagship card at that time"?
 
So according to your world view generations aren't important, each generation's top-end card is unimportant also. There is only a best card at a particular point in time, and whatever card that is not only doesn't matter, but can be priced as a premium/top-end card.

Exactly 100% that.... I don't care about 'generations' ... I only care about the price and performance of whatever cards are available at a given time... and yes if they released a card called the 1170\2070 and it was the top performing card it would be, at the time, the high end flagship (assuming it also had the top price to go with it for the high end part)

As to whether I would buy it.... Well that's a decision based on performance and price compared to what I already have and I would consider what may come in thr near future but would be bearing in mind that there is always something faster on the horizon be it from the same generation or the next.... Best advice from, recent events, is to buy early when a new card is out or (excluding mining madness) try to buy last gens flagship at clearance prices (like the cheap new 980ti's that were available for a very short period of time when the 1080 came out)

If it has the performance I don't care if nvidia want to call it a 2030/1130 or pretty much anything else! I don't care about the die size, memory bus width or cores etc

I care for price, performance, warranty, heat/noise and lastly aesthetics.
 
In other news, the latest rumour is now that these cards will have initial availability in August/Sept at the earliest. That production hasn't even started, and won't start until June/July.
 
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