Sorry, yes, I meant better than Turing for performance per £. NV seem to be top of their game. While RT is no longer new tech, unless AMD can get near them they're still going to price GPU's high but Ampere should be better performance per £ than last gen. Smaller node should allow a nice jump in general performance and 2nd gen RT should hopefully see a giant leap.
If it's price/performance ratio is better than Turing *on the level that Pascal was better than Maxwell*, that might be acceptable. (Turing's price/performance isn't a great starting point though)