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AMD Navi 23 ‘NVIDIA Killer’ GPU Rumored to Support Hardware Ray Tracing, Coming Next Year

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They don't need to launch, they just need to come out and say what to expect like Nvidia did or accidentally leak something. As long as they can back up what they say, there will be no damage.

I do think leaks will happen. I expect to see more of them as we get solid performance numbers on Ampere.

If they don't do something quick they'll lose loads of potential customers who will all buy 3080's on day one.

They knew this announcement was coming 21 days ago. IF they have something big, now is the time to drop it and take all the thunder away from Nvidia.

That's why they need to launch. They either have the specs to compete or don't, if the latter they're not going to find the extra required this time around and will have to compete on price or bundles. Doesn't cost them anything to launch on paper as all the products could go up for pre-orders. They either can't squeeze enough extra out through drivers or some commercial agreement with a third party to enable a bundled offer isn't in place, such as a Cyber Punk deal. If they don't launch or at least reveal an engineering sample bench test they will loose a lot of sales. Alternatively I'm skeptical why NV would release such a large leap if they weren't expecting a huge leap from AMD.

@both of you. Nvidia can still drop the price. Remember RDNA 1 launch were the price was dropped before the cards launched. So lets say AMD comes out and paper launches something better than the 3080. Nvidia could just drop prices. Then we are back to square one or worst. The impaitent people now just get a cheaper card. Anyone who is on the fence has all the info they need and may just opt for Nvidia because they don't think it is worth waiting. If the time between the paper launch and actual availability is too long then all the hype dies down which harms sales. All because they may stop a small percentage of people buying a 3080.

I think the best move is to leak stuff as we get more Ampere info. If you think about it we don't really know Amperes performance yet. Anyone who is on the fence or were going to wait anyway will be paying attention and looking out for leaks. I think 90% of people buying day 1 don't care what AMD has to offer, unless it is literally a generational leap. How many people would wait say a month for actual stock because AMD offers 10% performance uplift at each tier?

Due to the proximity to Christmas I don't think day 1 sales are the most important. (It is a marathon not a sprint) Nailing everything down and having a strong hype leading into thanksgiving and Christmas will be the key to victory IMO.
So lets say they have a good launch (beginning of November) all the attention is on them, the product proves to be strong which helps to highlight the consoles. The consoles then launch which helps generate more buzz leading into thanksgiving. they could ride this wave through thanksgiving and into christmas and have really strong sales assuming they have the stock to support it.
 
I'm considering my first Nvidia card since they miss-sold me a 970 years ago so yeah AMD need to get something out soon as I'm an example of what many other recent AMD buyers will do and will go Nvidia because the performance increase from my Vega 56 is very tempting and I want to make sure I get a new GPU sooner rather than later
 
I'm considering my first Nvidia card since they miss-sold me a 970 years ago so yeah AMD need to get something out soon as I'm an example of what many other recent AMD buyers will do and will go Nvidia because the performance increase from my Vega 56 is very tempting and I want to make sure I get a new GPU sooner rather than later

i Am with you bro, same position.

Amd need a bit more info other than a chin rub.

2 years of NAVI with minimal results, now's the time to show something.
 
AMD are in a difficult spot.

The 3090 does not matter, not at £1500

The 3080, 35% above 2080TI for £650, actually that's not bad.
The 3070, 2080TI for £450, also not bad.

An 80 CU RDNA2 is likely to be ~400mm2 and 250 Watts.

I think the 650mm2 die size of the 3080 rumours is likely to be true, on Samsung 8nm, absolutely.

TSMC's 7nm (EUV?) is going to be a lot more expensive than what Nvidia are paying for Samy 8nm, probably 50%+ more expensive but the RDNA2 die is much smaller, the cost would probably work out around the same.

Nvidia's revenues from Gaming GPU's is huge, it makes up about half their total revenues so you better believe Nvidia are still making significant margins on these.

AMD's GPU revenues is a small part of total revenues, Nvidia have already seen to it that AMD don't make much if anything at all from GPU's, but i'm sure they would like to grow that.

This is a price war started by Nvidia, AMD will make a killing off the consoles and Zen 3, i'm sure they can slot a 3080 of their own in at £550 but that's not going to help them grow their revenue from dGPU's, that's what Nvidia are trying to do and i think they will succeed, its all about revenues and R&D, this is Nvidia saying challenge us and we will just beat you at your own games.
However Nvidia will not want to keep this up generation to generation, so i hope AMD pick up the challenge. AMD have the luxury of Consoles and successful CPU's, its not critical for them to grow dGPU revenues, but it is a critical part of Nvidia's revenue, what AMD need to do is keep at it, look at the long term and wear Nvidia down, this is what they have already been doing to Intel for the past 3 years.

Its hard work being the underdog, they have just got to keep working at chipping away...
 
I still think it would be absolutely daft to buy a 3080 or 3070 on launch without waiting to see what the competition has to offer, obviously there is no convincing some people who have the "I want it NOW" mentality or those who would never buy anything other than Nvidia anyway.

Personally I see the 3080 as a very tempting upgrade from my Vega64, especially the evga hydro copper version which will fit my loop nicely, but I'm going to hold off and wait and see what both companies can offer. Hopefully we see a selection of AMD cards with pre-installed blocks on launch, perhaps a new liquid devil would be nice. Anyway it's not life and death that I upgrade ASAP, sure I have to turn some settings down in competitive games to hit 144Hz@1440P with my current card, but I've had the card for 3 years now, another 2 months isn't really a lot in the grand scheme of things.
 
Like the majority of people my mindsight is to order the 3080 soon as I can, it really is up to AMD to convince me otherwise, the price & performance of NVIDIA's offering are on par with my hopes so done deal unless AMD convince me otherwise, even if AMD come out with something 'better/cheaper' post the 3080 launch I won't be bothered as the 3080 would appear to meet all my needs for at least 2-3 years at a price I think is reasonable
 
All that's helping AMD at the moment is people holding off upgrading until the launch of AAA titles such as Cyber Punk and those waiting to build a new rig on Zen 3.
 
AMD are in a difficult spot.

The 3090 does not matter, not at £1500

The 3080, 35% above 2080TI for £650, actually that's not bad.
The 3070, 2080TI for £450, also not bad.

This is a price war started by Nvidia, AMD will make a killing off the consoles and Zen 3, i'm sure they can slot a 3080 of their own in at £550 but that's not going to help them grow their revenue from dGPU's, that's what Nvidia are trying to do and i think they will succeed, its all about revenues and R&D, this is Nvidia saying challenge us and we will just beat you at your own games.
However Nvidia will not want to keep this up generation to generation, so i hope AMD pick up the challenge. AMD have the luxury of Consoles and successful CPU's, its not critical for them to grow dGPU revenues, but it is a critical part of Nvidia's revenue, what AMD need to do is keep at it, look at the long term and wear Nvidia down, this is what they have already been doing to Intel for the past 3 years.

Its hard work being the underdog, they have just got to keep working at chipping away...

They must know something we don't, or are seriously worried about big Navi the last time they came out with something at a good performance per price was the 1080ti and that was in response to the Vega which didn't turn out as good as the rumours said it would so clearly their inside info is somewhat lacking.

They thought AMD was dead in the gpu space, turned out the corpse was still stirring so they put these out at this price to finally bludgeon it to death. Next generation is really going to cost as they capitalise on the cash they lost on this.
 
Get your thinking caps on boys.

Why did Nvidia release a 3070, 3080 and a 3090.

Because obviously whatever AMD has will slot in-between these cards. Then guess what happens?

Nvidia launch the 3070 Ti, and 3080 Ti and regain the top spot at all tiers.

Obviously AMD have something good cooking.

Waiting a few months might be worthwhile. Better AMD cards and the Ti variant of Nvidia's 3XXX series. (Rumoured to double the mem)

I mean obviously I'm not going to wait xD But it may be worth it.
 
They must know something we don't, or are seriously worried about big Navi the last time they came out with something at a good performance per price was the 1080ti and that was in response to the Vega which didn't turn out as good as the rumours said it would so clearly their inside info is somewhat lacking.

They thought AMD was dead in the gpu space, turned out the corpse was still stirring so they put these out at this price to finally bludgeon it to death. Next generation is really going to cost as they capitalise on the cash they lost on this.

Oh yes Nvidia know, they have seen the consoles, done the maths and they know, the 3090 has 25% more shaders, its not going to be any more, if that much faster than the 3080, Nvidia have pushed their £650 card right up against the flagship card. Because they know AMD could get close, so they got in first.
 
If you are waiting on price drops likely not going to happen - in fact if anything I think the long term price trajectory is going to be slowly upwards.

Not price drops mate,

3070, 3080, will be replaced by 3070 Ti and 3080 Ti, after AMD launch their cards. Those new Nvidia cards are rumoured to have double the memory and likely more cuda cores etc.

I.e it might be worth the wait to see what happens when all the cards are out.

For the impatient like me well buy at launch anyway.
 
Get your thinking caps on boys.

Why did Nvidia release a 3070, 3080 and a 3090.

Because obviously whatever AMD has will slot in-between these cards. Then guess what happens?

Nvidia launch the 3070 Ti, and 3080 Ti and regain the top spot at all tiers.

Obviously AMD have something good cooking.

Waiting a few months might be worthwhile. Better AMD cards and the Ti variant of Nvidia's 3XXX series. (Rumoured to double the mem)

I mean obviously I'm not going to wait xD But it may be worth it.

I'm going to try to sit on my hands and wallet until Jan if I can!
 
AMD are in a difficult spot.
/snip
Its hard work being the underdog, they have just got to keep working at chipping away...

I think they will be fine with a 3070 + 3080 competitor especially if they have less thermals to worry about and good drivers on release. As this will come hand in hand with AMD prices, your talking £50 cheaper off the bat, a win for all buyers especially if games and offers are thrown about.
 
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