AMD are literally eating Intel's lunch in the DIY space, its a complete flip, AMD are now selling 80% to Intel's 20%.
AMD achieved this because 'with Zen 2' <take note of that before replying to this... AMD got the Motherboards right, they got the BIOS and Software right, the performance is there.
In games AMD still lag a little behind Intel, with Zen 2, but it doesn't matter, The motherboards are good quality, the platform is reliable, the software stack, like Ryzen Master is really good, the CPU's are not a great deal cheaper, a 10600K costs £260, a Ryzen 3600 is £220, the Ryzen 3600 outsells the 10600K massively despite it being slower in gaming.
Because people trust the Ryzen brand, they even like it to the point where "Ryzen" has started almost a cult following, rather cleverly marketed people never say "AMD CPU's" they say "Ryzen CPU's" oh yes i want one of those....
What AMD are now doing to Intel in the DIY space was unthinkable just 2 years ago, the untouchable almost god like Intel are now firmly seen as second best by normies.
AMD could elevate the "Radeon" brand if they get everything right, Ryzen proves its possible.