How is that useful? Not getting updated implies there was no update. Id find it way more frustrating hopping into the updates threadevery time I saw he'd posted, just to see the 15th 'no update' post in a row
The fact that
you would find it more frustrating doesn't mean that most people would.
Two considerations:
The only updates shared are on the FORUM, which most customers don't read; the STORE page should have such an update page, if anything.
Also, decades of Customer Service practices have proven that consistent communications, even to just say "there is nothing new at the moment", helps keep the customers happy. Why? Because customers as a whole prefer consistency and predictability over patience. Having a regular communication channel where every day at 5 pm (for example) you write "Nothing new for today" reassures the customers that you are not hiding information and that you did not forget their cases. If you inform them only when actual updates show up, and at one point for whatever reason there's an unusually long wait for an update (imagine, for example, if OCuk did not receive the usual 30-50 cards for the week and instead there was a 3 weeks wait, not due to them but due to the AIBs, and for 3 weeks Gibbo did not write anything), the lizard part of the brain of customers would start thinking that either Gibbo forgot to update, or he's hiding the info on the delay because he's not telling anything. And you'll say: "No one in their right mind would think that!" and I'll reply to you: decades of CS studies prove you wrong. You might not be like that, and that's good for you, but most people are. People are not reasonable animals when they are in a mob or when their basic need for satisfaction and dopamine kicks in.
