There are other mentions of pricing being too high:
Radeon RX 9070 launch with retailer background PC Games Hardware reports that their moderator “pokerclock,” a well-informed person within retailer circles, has shared a new update on an upcoming Radeon GPU launch. Previously, this source provided insights on the GeForce RTX 50 series launch...
videocardz.com
If the pricing was lower AMD would have launched now and made Nvidia look stupid. But they are not and these cards look huge and not cheap to make. They look more like RX7900/RX6800 series cards in terms of PCB size,cooler size,amount of power connectors,etc.The last time they played these games was with Vega 56 and their limited launch pricing.
AMD might be sandbagging about their real performance,but after the RX7900XT fiasco and Zen5, I will only believe when it happens.