Hey,
sounds expensive to me.
Carpet is a bit of an enigmatic matter to be honest; there's lots of smoke-and-mirrors used by vendors to hide what they're actually selling - you will end up buying something mediocre but still pay good money for it. you can often end up paying twice or 3 times as mush as the value of the product as a result.
my advice would be to find an independent fitter who will do a *fitting only* service. buy the carpet and underlay yourself - you will save a fortune. (even then, the fitter will usually provide grippers and transitiions)
105sqm is a huge area; you should be seeing better price breaks than you are I think.
your carpet:
this is where they get you - carpet salesmen give carpets their own names, carpet-right are the worst[read: best] for doing this, but in your case they seem to have used a recognized part name 'devotion' As soon as I saw the price / m2 you quoted I thought to myself 'I bet it cost half that' - and I might not be wrong - a quick google sugegsts that it's a regency care free carpet and has a value of around £6.99/m2
there's only a handful of people that make carpets, and between these two places:
http://www.allfloorsexpress.co.uk/
http://www.carpetyourroom.co.uk/
[ironically, the one you're looking for isn't on there]
you should be able to get nearly any carpet you can find on the high street - if you've fallen in love with a carpet in carpet-right, there's a few threads on some flooring forums with the 'real' names fro them [not the fake made-up names carpet-right gives them] CarpetYourRoom.co.uk should be able to advise here too as they sell the same ones.
your underlay:
I'm hoping it's PU foam underlay, it probably will be at 11mm, but it's just a made-up name. as a benchmark, cloud 9 cumulus 11mm underlay is considered one of the best on the market and is proper branded stuff. it costs about £2.89/m2 here:
http://www.ebay.co.uk/itm/Cloud-9-C...FittedCarpets_Underlay_SM&hash=item5d4e8415d6
your fitting:
at 3.50/m2 that's a little higher than most of the quotes I've had. even carpet-right only charge £3/m2
I'm surprised they haven't quoted a little less considering the markup on the rest of it.
OMG the VAT -
hadn't realised until now you're quoting VAT free prices. wow.
a recent example I put together for a friend who was in a similar position and about to buy a carpet from carpet right, I showed him what I was paying for a 100% wool carpet compared to what I would have been charged for the same thing.
this isn't something 'similar' it's *exactly the same wool carpet* made by Kingsmead, if it's for sale, you ca find it!
now, I know this is a bit of a cut-throat thing to do and it's nice to support local vendors etc, and in as many cases as I can, I do... but flooring retailers make my skin crawl! I'm all for paying a local fitter all day long, but if I have the option of getting the materials myself I will!
good luck mate, hope you can get that price down - a lot!