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ATI cuts 6950 allocation

Rroff said:
If AMD have volume to shift (and nVidia have little to none) and a faster card they can price it up, consumers will pay more money for a faster card especially if they have a hard time finding stock of the alternative.

If AMD were doing business the way you suggest why is the 6870 more expensive than the competing cards from nVidia?
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You're confusing two things, if Nvidia were pricing their 460gtx's at a price that created the same level of profit as AMD, they'd be selling at £250+, 6870/50 pricing is great, you're just using essentially bombed out pricing on crap cards that perform WAY below they should and had to be slashed in price.

The 6870 is what, 20-25% ahead of a stock 460gtx, sometimes quite a bit more, yet is about the same price. According to your logic, they should price them 20-30% higher, but they don't.

You're ignoring what I'm saying, purposefully trying to create any loophole to support your argument. The KEY factor in pricing them as low as possible is to increase sales, theres hugely more sales from £200-300 than £300-400, the 6870/6850 fill a hugely high volume already, pricing them down to £100/125 would be just to spite themselves, they are at the price they were DESIGNED for, the 460gtx is most certainly not. If like the 280-260s series, the 460gtx was out before AMD's 5xxx cards, they WOULD have been priced at £250 or so.

AMD has cards at £80-125 already, why would they push their higher value, higher costing cards into that market, they wouldn't, however pricing the 6970/6950 at £300+ leaves the ENTIRE £170-300 market completely not covered, it makes no sense, and would be giving up probably a million + sales you would get in that segment, just to lower sales on a card they can flood the market with, produce with FAR higher numbers than Nvidia can.

Like I said, you're talking about a FEW sales they'd get at £400 to enthusiasts, AMD wants to sell them by the bucket load, have a clear market share advantage and ram that advantage home in pushing dev's into OpenCl and non Nvidia favouring titles killing AMD performance, this will also translate into a HUGELY stronger bargaining position with the likes of Dell when it comes to contracts and pricing.

Volume is key, profit per card is not, with volume comes higher profits, not lower volume.

AMD in the CPU market suffer from similar costs in R&D to intel, and for years similar manufacturing equipment costs, but 1/4 the sales to spread the R&D costs around, this hurts, volume is key to these markets, and pricing yourself out of more sales is incredibly bad business.
 
Actually I was comparing the 6780 to the 470. The 6870 is generally just slightly faster in a lot of things yet is still more expensive even than the 470.
 
seena said:
NEw rumours say this

. power consumption lower than gtx 580
. Temperature not so desirable
. beats gtx 580 Slightly
. card longer than 5870
. idle temperature 45c
. 6+6 pin connector???
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This sounds more and more like a 6950, if the 6950 beats a 580gtx, I'll laugh.

Remember a lot of people seem to think they have 1536shader 6970's, and again, AMD is well known to ship cards with the right performance per shader, but differing shader counts to keep the final specs secret, several people a month ago or so posted what they thought were 6970's, with 1536 shaders, if the 6970 does have 1920 shaders then AMD have done a stellar job with misdirection.

Idle temps don't really tell the story of load temps, almost stopped fan at idle and relatively high temps but faster fan(still quiet usually in my experience of 38/48/58xx cards) to give a not too high rise in temps at load. We'll see, overall stock cooling on both companies cards has sucked major balls for half a decade.
 
how long 5870 was anyway ? 6+6 power connectors thats probably for 6950, temperatures are average considering ati/amd cooler is not very good

183471d1291598709-chiphell-6970-inhouse-tested-slightly-stronger-6970-b.jpg


183470d1291598709-chiphell-6970-inhouse-tested-slightly-stronger-6970-.jpg
 
Rroff said:
Actually I was comparing the 6780 to the 470. The 6870 is generally just slightly faster in a lot of things yet is still more expensive even than the 470.
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Jesus, thats even MORE ridiculous, 470gtx has been on EOL pricing for how long now, the 470gtx is even more painfully priced for Nvidia.

EOL pricing vs long term pricing is hilarious. As for more expensive, at last look a 6870 is going for £170ish at the moment, most of the £200 cards were simply gouging, nothing more or less. 470gtx's went for £165 for a couple weeks, they were back at £180+ at last check.

Either way, EOL pricing simply bears NO relation to normal pricing, at all, in any way, to even compare them is laughable, Nvidia/AMD do not, and have never cared about short term EOL pricing, its great for consumers, but it mostly only effects retail and in numbers so small it doesn't come close to effecting AMD/Nvidia's bottom end.

If AMD reacted to EOL pricing if say Nvidia price the 480gtx at £150, what should they do, price at £125 for 3 weeks, then raise it back to £170 and see people wonder why the prices are so high?

The 460gtx has essentially been firebomb pricing from release, due to its absolute uncompetitive nature in size/performance vs anything AMD have released. Yeah, cut over a 1/3rd from the price the card was designed to be at and its competitive.
 
Rroff said:
Actually I was comparing the 6780 to the 470. The 6870 is generally just slightly faster in a lot of things yet is still more expensive even than the 470.
Click to expand...

But it is not, they can both be found for £180-£190 from reputable retailers and both with equivalent warranties.
 
Well I didn't dig too hard but the average price seemed to be £10 more expensive on the 6870.

I just don't see the 6970 being released as a £300 card when they can sell the next card down at that price and the people who will buy high end cards will still happily pay £400+ for the top end card.
 
Rroff said:
Well I didn't dig too hard but the average price seemed to be £10 more expensive on the 6870.

I just don't see the 6970 being released as a £300 card when they can sell the next card down at that price and the people who will buy high end cards will still happily pay £400+ for the top end card.
Click to expand...

The 6970 will be debuting at 360-400, Gibbo confirmed it recently.
 
May be they had to drop prices on 470 because they has a lot of stock and with 560 coming out wanted to shift them and not get stuck with them.

The prices of the 460 could be to keep or gain some market share as to not loss any more at the moment Nvidia are responding to what Amd are doing.

5870/50 has kept about the same price since launch, until going EOL, it was the 480/470 that dropped

5830 as a mess and short lived, the 460 raped it

5770/50 only just dropped in price since launch, maybe because of 460 768mb or because as well in part to 6850

Company's don't drop prices out of the kindness of their hearts
 
MooMoo444 said:
The 6970 will be debuting at 360-400, Gibbo confirmed it recently.
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If this is true, the 6870 will have a very similar price to GTX580. The cheapest in-stock 580 cost £379 on launch day.

All depends on performance now. +30-40% will be nice, but ~10% is probably more likely.
 
MooMoo444 said:
The 6970 will be debuting at 360-400, Gibbo confirmed it recently.
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And we all know how much he will be saying that with caution and a nice fat buffer zone built in.

There are other people who sell cards too, and people I trust way more that someone who is trying to market cards to you early, so getting that price fixed in your head makes it look right when it's released and instead of shopping round to get it cheaper some place else you'll buy regardless.

Non gouged prices should be £329-349 is the card is not significantly faster than the 580GTX, and significant means way more than 10%. :)
 
Rroff said:
Actually I was comparing the 6780 to the 470. The 6870 is generally just slightly faster in a lot of things yet is still more expensive even than the 470.
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It has over advantages over the 470, also the 470 seems to have always suffered from low demand, even at bargain prices.
 
I just hope they can get a decent Folding at Home client for ATI, ATI cards have way more shaders than Nvidia cards.
 
wow loving the pace of this thread, it'd gonna be really interesting when these things come out...

2 things

1 - kinda a little surprised by the open anti ocuk sentiment - RE Gibbo's likely price-gouging

On a side note (some places had launch day specials on the 6870/50 didn't they - maybe they'll do that with the 6970s...)

2 - If this thing does beat the 580 at not much more than 300 notes nvidia are gonna start to really hurt in the graphics dept...(assuming 6800 prices actually return to what they should be)
 
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BS Dave said:
wow loving the pace of this thread, it'd gonna be really interesting when these things come out...

2 things

1 - kinda a little surprised by the open anti ocuk sentiment - RE Gibbo's likely price-gouging

On a side note (some places had launch day specials on the 6870/50 didn't they - maybe they'll do that with the 6970s...)

2 - If thing does beat the 580 at no much more than 300 notes nvidia are gonna start to really hurt in the graphics dept...
Click to expand...

To speak of price gouging isn't anti OcUK if that's what they do, if it's fact, it's just that, and it seems to be true.
 
*5870 was ~20% slower than GTX480 and was released at £300+.
*5850 was released at £200 but quickly revised to £240+. This was also ~20% slower than GTX470.

*If all 6970's have 2GB of fast GDDR5 this raises the manufacture cost.
*ATI will not release the 6900's at above price points if performance is equal or better than GTX580 & GTX570.
 
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