Any time someone has mentioned and showed DOOM or ATOS you've dismissed them.
Also all 3 vids you linked are well over a month old, with older drivers, and older version of the game. Got an updated one showing of all the latest updates like the GTX 1060/480 one?
Even in all of them the Fury X is beating the 980Ti and Titan X, just like the 480 is beating the 970 and 1060.
So what's your point? That AMD is doing better in all the test linked so far; with the only exception in DX12 being ROTTR?
Where i dismissed doom benchmarks? Yes AMD new cards are performing very well. RX 480 is nearly 20% faster then GTX 1060 in doom benchmarks.