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Yes, it objectively does indeed suggest that it is not fine in the minds of a significant enough proportion of people. It's been criticised in the media and among regular users, so it's definitely of enough concern to people to become a talking point and source of contention.
In peoples minds, sure. But this isn't something that right now is any kind of objective fact, what we've seen so far is no real games break the 10Gb barrier in terms of what they need (if you measure actual usage via Special K or in game dev tools), yet what we have seen is the GPU unable to keep up the frame rate once settings in the more graphically intensive games are cranked right up. Which suggests the amount of memory is fine. All the other speculation about it not being fine are largely based on peoples feelings, about what they think they "deserve" for a premium card, or what their expectations about generational leaps ought to be, or that future games will need more memory ignoring that they'll also require faster GPUs and pretending like bottlenecks do not exist. These things are all bad arguments and until we have evidence that 10Gb wont be enough all we have is speculation.
We're in a paradigm shift and people will have to start changing the way they approach these ideas otherwise they're going to be way off the mark, you're going to create a market where Nvidia purely from a financial standpoint it's in Nvidias best interest to create a new product line for these people, and then they'll blow all that money on the extra 6-10Gb, whatever it could end up being, and then find out 2-3 years down the road that actually they never ended up using that memory and it was a waste of money as was basically the 11Gb of the 1080Ti with no game in its lifetime ever really going above 8 (again, when measuring actual usage accurately) and the games that questionably could use more than 8Gb today would leave it with like <10fps meaning they'd have to drop all the settings down and push the memory usage below 8Gb.
People need to pivot their thinking on this, how games use vRAM has changed radically over the last decade or so now and scaling of vRAM doesn't need to be as aggressive anymore, which is why all the new technology is focusing on speeding up the SSD/Storage to GPU link, rather than inflating GDDR6x usage.