Aren't these going to be around £500? If so I don't see why everyone is getting excited we've had this level of performance for 15 months granted at a higher price but for some time now a 1080 can be had for less than £500 i.e the evga watercooled is £500. So all amd are releasing is a card same performance as a 15 month old card same price give or take and uses twice the power.... nothing to get excited about
Why shouldn't people get excited? Anybody who has a love of hardware is excited when a new range of cards are launched. People on these forums are enthusiasts.
Then there are the people who have freesync monitors and who want better cards, they finally have an upgrade path.
And last there are people who won't buy from one brand or the other. And that's fine people are free to choose whatever brand they want, even if it limits their options. But, still, these people exist and for those that only buy AMD, they now have more choice in the higher end of things.