We have a top of the range KIA, the list price is £42,000 but compared to German cars of the same price, it is worth half that because although loaded with features, none of them work properly and are more like attempts to desperately tick-boxes to add value. What's more, the whole thing just feels fundamentally flawed and as though the person who made each part never met those who made all the other parts until it was time to put them all together, just small things like mismatch in backlight colour temps and brightness on the various LCDs to more serious flaws like voice recognition that doesn't work, SPAS that doesn't work, rain-sensing wipers that don't work well at all, seatbelts of unoccupied seats that bang on the B pillar on every bump etc...
In my opinion, KIA should have stayed simple and cheap with long warranties.