The problem with the video from the Caseking guy is that they don't do FE cards and the bulk of the cards reporting issues are FE cards. Also, I don't think CaseKing or any other retailer would do anything to damage their sales. They are going to come and reassure everybody that things are fine until Nvidia confirms or denies that a problem exists.
Maybe you guys are right and there isn't a problem or that it's been overblown. We see it happening time and time again on the internet. Bad news spreads like wildfire and the story escalates with every new site that links to it. I hope for all the new owners that you are right.
But, there are a lot of people reporting issues. Take this thread, 8 people have returned their cards. Journey's company got 18 2080ti cards, 3 of them were faulty. Ltron's RMA was taking ages, contacted Digital River to find out what the problem was, and was told that there was an extremely high return rate on Nvidia's new product.
Here is a google doc made with info from a survey on the Nvidia forums
https://docs.google.com/spreadsheets/d/1BHwsdI5cCaUUQu0vRtHgGDGrG-3Vf7_b82KX_lZ4-9M/edit#gid=0
If you go to HardOcp, they did a survey too. So far, 90 people have reported no problems with their 2080Ti, 16 said that their 2080Ti died.
Small sample sizes I admit but it certainly looks like something's not quite right. Is it been overblown? I don't know.