Vertically mounting, depending on the case may help, specially if there's fans under the GPU.
Using the O11 AIR + Phanteks Vertical GPU Mount, the maximum temperature under stress dropped only 2C for the GPU Core, 70C now, but the maximum T Junction of memory was 78-80C which, considering the numbers around, it's satisfactory.
As others mentioned, a flat backplate doesn't offers much surface.
Something like the Enzotech heatsinks (round, long and cooper) should allow better use of airflow from any direction.
I was looking for the Alphacool ones, but they're like lines, so the airflow has to come from the top or the same direction of the gaps.
Just waiting for summer, and if things go south, I may try the Enzotech, as airflow inside the case is almost a wind tunnel.