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7970 prices

Most expensive brands sell probably because -

they have a longer warranty so if you spend a lot you want it to be under warranty for as long as possible.

Second you probably have a cut off point where if you have £500 surplus and can justify it then £550 isn't much of a stretch and you can justify that too.

Best way to stop the price gouging is to NOT buy at that price.

Vote with your feet people.

OCuk are a business and will charge the most they can that still sells products.
 
?? I don't see your point either as you are making excuses for UK retailers.

You seem to forget that UK retailers also charge for postage too - not everyone is getting free postage. Multiple UK retailers charge postage too and the cheapest card with delivery is £447. The same card was £416 with delivery this morning.

Most cards are around £460 to £470 including delivery now. Many of these cards were around £420 to £430 earlier in the day.

But that's the real outlook on the pricing scheme in the UK.

I'm not making any excuses, I don't work in retail and understand your bitterness about the retailers' price gauging but there is nothing you can do about it in the time being and understanding a few things of the market pricing would do you better than getting angry at me.

I have not said a single thing about the UK pricing but you're coming back at me like if I was justifying the high prices of these cards in the UK.

Knowing what the cards should cost over here is a good way to set what you are willing to pay for the products.

They would cost £435 shipped if Newegg were to sell them over here not adjusting their pricing and that you cannot deny.

The cards would also be out of stock as they are over there so I don't think it's a good thing for potential buyers.
 
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Most expensive brands sell probably because -

they have a longer warranty so if you spend a lot you want it to be under warranty for as long as possible.

It amuses me that some people choose cards from the more expensive manufacturers that have a pretty crappy warranty service in the UK but hey, their money, their cry! :p

Second you probably have a cut off point where if you have £500 surplus and can justify it then £550 isn't much of a stretch and you can justify that too.

Not to mention that if you were willing to spend £500 on one of these cards and had that in mind, you can get one of them for even less, from OcUK or elsewhere so that's not much of an issue.

Best way to stop the price gouging is to NOT buy at that price.

Tell that to the sheep crowd.

Vote with your feet people.

Do you support immigration? :p

OCuk are a business and will charge the most they can that still sells products.

An obvious but largely misunderstood point by many. OcUK aren't working for you, people.
 
if you were the only one to get it at this price then i think you should get it but they can cancel/refund your order if they have it in there T&C. ive had it done to me before bought a tv online that was priced wrong at £59.99 and was supposed to be £899! but they covered themselves in there T&C so there was nothing i could do about it. let us know if you get it

If they do then that is up to them.

No confirmation either way at the moment (no status change). I would have assumed if it would have been cancelled I would have heard asap (ie: Do I want to pay the extra to get it or a refund).

The fact I haven't got an update (bar the normal process) could be a good thing.
 
You know things are mental when even Club 3d prices are up there with the rest of them. Convenient though that the cheapest brand "just happens" to not be in stock ;)
 
ThundyCat i feel so sorry as you've had a job and a half moderating the discussions today with all the price comparisons

:)
 
At the end of the day UK retailers are putting there prices up due to the demand, anyone with good business sense would do the same, give it a couple of weeks or so and the pricing will settle back down to the original advertised price.
 
This happens with every big release, one store puts up a cheap card, and a really expensive version..... they see if anyone will pay the stupid price because of brand name, which is why the "tester" price is often something like EVGA/Asus, if those cards sell you'll see the cheaper prices creep up. Then you'll see another retailer, then another retailer follow the pricing up. Then the original store says, if these idiots will pay £500 for an Asus, will they pay £520, and so on and so on until they are out of stock or sale slow.

The worst thing is, buyers need only NOT buy for a few days for the prices to become reasonable, the UK is full of people who can't wait 5 minutes for anything.

Oh well. I've said before, hopefully 7950 pricing will be so close to cheaper 580gtx's and by then people will realise an unleashed 1200-1300Mhz 7970 is so epically fast that 570/580 sales drop and the price slashing across the range finally happens, which should also bring 7970/50 pricing down also. Right now, £450+, lol. They are great cards, make no mistake an overclocked one is awesome, its a much better card than most people realise at the moment. But you can still get xfired 6950's for cheaper, and have a little more performance, if a little more variable, that isn't knocking the 7970, the 6950's are just great little cards.
 
People need to remember that the purpose of business is to make money.

OcUK is a business, not a charity.

That is all.

Yes they are, and people are in the business of being stupid, hence OCUK do great. Thing is, if people were simply in the business of common sense, they'd not buy at overinflated costs, prices would drop, people would buy, OCUK would make a profit, a "normal" one, just not an insane one.
 
At the end of the day UK retailers are putting there prices up due to the demand, anyone with good business sense would do the same, give it a couple of weeks or so and the pricing will settle back down to the original advertised price.

They don't know the real demand yet so that's a hit or miss statement, really.
 
At the end of the day UK retailers are putting there prices up due to the demand, anyone with good business sense would do the same, give it a couple of weeks or so and the pricing will settle back down to the original advertised price.

Are these situations generally limited to etailers and then only for certain items? I've never been charged extra for a toaster, TV or microwave because a store was down to it's last 5 units or a competitor up the road had sold out.

There's being a business and then there is cynically gouging.

I think the key thing here is that because of the internet, it's pretty plain to see today who has been taking the michael. There is in some cases more than a 10% mark up between different stores. Either that or some stores don't have the buying clout of others and so paid more.
 
Are these situations generally limited to etailers and then only for certain items? I've never been charged extra for a toaster, TV or microwave because a store was down to it's last 5 units or a competitor up the road had sold out.

There's being a business and then there is cynically gouging.

I think the key thing here is that because of the internet, it's pretty plain to see today who has been taking the michael. There is in some cases more than a 10% mark up between different stores. Either that or some stores don't have the buying clout of others and so paid more.

Do you know how many times more toasters/TVs/microwaves sell in the UK alone?

On top of that, aren't these products more or less likely to have a long life-cycle?

Ask yourself these two questions and rethink your original doubts.
 
?? I don't see your point either as you are making excuses for UK retailers.

You seem to forget that UK retailers also charge for postage too - not everyone is getting free postage. Multiple UK retailers charge postage too and the cheapest card with delivery this week(looked at quite a few retailers) is £447. The same card was £416 with delivery this morning.

In fact the OcUK HD7970 for £431 for delivery in a few weeks is the cheapest HD7970 in the UK.

Most cards are around £460 to £470 including delivery now. Many of these cards were around £420 to £430 earlier in the day. MOST of the Newegg cards are in the lowest price bracket NOT the highest one.

But that's the real outlook on the pricing scheme in the UK.

They are eligible for free delivery, but if you want next day delivery you obviously have to pay. Quite happy with mines at £425 including next day delivery.

Ideally wanted an Asus, but was only goint to go to £450 maximum and the Asus on here was over £100 above my budget. It could be had elsewhere for less, but nobody else has any stock.
 
Also ordered from this other retailer for £416.67,and mine is showing pick in progress,so I expect you'll get it at this price.:)

I would expect most companies to behave in this manner. Doing otherwise would aggravate their customers and for the sake of a few extra quid make repeat orders less likely.
 
Do you know how many times more toasters/TVs/microwaves sell in the UK alone?

On top of that, aren't these products more or less likely to have a long life-cycle?

Ask yourself these two questions and rethink your original doubts.

No - technology is generally built to last warranty period upto 6 years (for premium). This enriches the market place with a guaranteed custom and saves R & D and components costs.
 
Do you know how many times more toasters/TVs/microwaves sell in the UK alone?

On top of that, aren't these products more or less likely to have a long life-cycle?

Ask yourself these two questions and rethink your original doubts.

Of course I understand that and my doubts are not so much about the price.

If there was a slight ripple with prices across retailers then you think fine, but because you can look and analyse prices across the board, some retailers can look bad for want of a better term. As said this is of course without knowing how good any one companies buying clout is.

I think part of the problem is that we have access to so much of the information. I can see that someone's stock is going down by a certain amount as they tell you exactly how many they have. OCUK stock on the other hand appears (only appears) to have stayed still this afternoon.
 
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Well that's my opinion and I'm sticking to it.

That's not an opinion though, you've stated the price gauging is due to demand, it can very well may be the predicted sales figures but it's more to do with limited supply at launch and not many competitors offering that product so your "opinion" is wrong in that matter, and this isn't an opinion.

Price increases due to real demand may only happen after the goods are in stock and sales figures are established.
 
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