If it cost £40 to create a retail copy, £80 may be viable, however it costs more on the end of £1 to create a retail copy, creating £39 of pure profit. Games that you download however, cost nothing.
LOLWUT? the developers make the game for free? the people who record all the sound effects are free? the people who go out taking photos of brick walls and making textures are free? the motion capture is free?
im in the wrong busisness!