So because you have a lot of money, you think its right that everyone should have to pay a price you can afford? £80 is ridiculous, games cost nowhere near as much to make as people/companies like to claim to create, and once they are made, the companies no longer have to pay even 5% of what they did creating it. If it cost £40 to create a retail copy, £80 may be viable, however it costs more on the end of £1 to create a retail copy, creating £39 of pure profit. Games that you download however, cost nothing, so £80 pure profit PER SALE of something that will sell tens and hundreds of thousands, perhaps even millions is ridiculous. Pure and simple. If you want gaming to innovate that much by the consumer throwing pathetic amounts of money at the already filthy rich businesses, then donate every penny you have to EA and see what they 'innovate'.
Something you may want to take into account; shoes and clothes...
It can cost millions in designing and marketing for a new product, and a good pair of shoes/coat will cost about 30% of the retail price to create, even using overseas labour. Its quite rare you see a good pair of trainers sell for more than £80 these days, yet I can guarantee it cost at least £20 to make them for the company. So why do video games deserve a similar price, when they cost nothing to create post-production? I'd also like to add that video games serve absolutely no use other than recreation, so why do they deserve to make more profit for companies than something which is pretty much vital.
The same goes for for pretty much anything, a game should be sold based on what it costs to make post-production, pure and simple.
Movies can cost 50+ million to create, yet sell for £10 tickets and £10 retail afterwards? (not exact figures I know, but accurate)
Please explain why they DESERVE such ridiculous profit? They don't even create the tools in which they work on themselves, unlike a lot of manufacturers.
You may of had a successful business yourself, but that doesn't make you Alan Sugar, son. You clearly have no clue about this industry even suggesting this, unless this whole thing is just one giant troll, in which case you may be on your way to winning the internet.
Don't even get me started on royalties when it comes to video games, its as bad as music/film.