Well they would do they have a hobbled memory bus dude.
I recall saying at launch that the 970 and 980 were an odd release. Mostly because people were expecting them to replace the 780 and 780ti (which they did) but underneath they were no better. I mean yeah, benchmarks and in a straight line they're faster, but the memory bus on the 780 etc was far higher..
So they're not true 4k cards so what are they? 1440p and 1600p are actually very unusual resolutions and in the grand scheme of things hardly ever used, so that means they're a 1080p card?!?!
Very odd IMO. Obviously they're far cheaper to produce than the real Kepler high end cards so they've sort of done a side step performance wise.
I bought my Titans about three days before they both launched and tbh? I'm bloody glad I did. Yeah I lose out on actual brute force core speed but at least they won't fall on their face should I decide to go 4k (and I'll be honest, I'm really starting to lean that way...)
The 980s are really good cards and I have a lot of fun with mine.

What I am trying to say is people now they are looking closely at the 970s should not write them off as defective for things that also effect the 980s.