Age is a protected characteristic, if it is used to deny someone's rights. Nobody argues with minimum age restrictions as being ageist, or travel pass age restrictions. This quibble over Icelands arbitrary age limit for a shopping offer denys nobody their right under law. It may give a person over 60 an additional right above the general population but even that can easily be avoided by carting your aged P to Iceland on your family shopping trip and 'we are just shopping for Granny'.Age is a protected characteristic though, which I think is what Haggisman is getting at.