Soldato
fish99 said:I think in some ways the forum does distort the market in OcUKs favour. There's a lot of very useful information about hardware that's available here (provided by the members (for free), not by OcUK or it's staff). A lof of people will google and end up here. It might be recommendations they're after, technical help, or whatever, and they end up getting OcUK products recommended at OcUK prices because the rules don't allow otherwise. It could be viewed as anti-competitive. And yes sadly there are many many noobs out there who are too clueless to find the best prices. People here would like to be able to help them but can't.
I think OcUK should be a bit more open and honest about what the forums are here for - generating sales. Yet they talk like they're providing a public service. It's not clear when you join that the forums are basically a marketting tool. I've read posts from people here who didn't even realize OcUK were a retailer, they thought it was a general forum for 'overclockers'.
I can see that posting direct links to competitors is too much, or using their names, but I think it should be ok to say 'have a look at product X you can pick it up for around £xx'. I also think the banning of mentioning auction sites is rather bizarre. Like there's anyone who hasn't heard of them.
But OcUK paid for that right to have a forum. There is no rule of "If you post here you have to buy here."
I found the forum, by putting my name as "Anyone know any retailers with 6800GT in stock" on MSN and funnily enough a Greek person actually linked me here, then I joined the forum. So I found the shop first.
Yes, I have no doubt that the forum does generate sales, yet it was their idea and funded by them. So kudos to them. You can't knock them for looking after their assets.
a lot of retailers do it, its like saying it isn't fair Boots have an advantage card system to tempt people to spend their custom there. Yet they designed the idea and paid for the cards and the system to be able to reward customers with points.
If you wish to help those who are too lazy to search t'interweb, then there are loads of other forums to do just that.
I don't see these forums as a Marketing tool at all, these forums do not make me buy from here if the price is cheaper elsewhere - what I do see though is a lot of technical problems resolved by the excellent member base it has. Yes the forums do generate money, as they post about first to get offers etc, but again they paid for that right. It's called R+D, you put money back into your business so it grows.
I've never seen OcUK stating anywhere on the forum that it doesn't generate sales.