Amazon launched 'Amazon Fresh' in Ealing yesterday with Amazon branded food and some of their gadgets, regular branded food, and Morrisons branded food. No tills, just a phone app, tons of surveillance cameras and you walk out like a shoplifter. Interesting concept but their prices are more expensive than the likes of the big four grocers. Will be interesting to see how it develops, they could easily afford to bring prices down and beat the big supermarkets. For now though, I'll stick to Tesco.