Is this why you have taken the business decision to consistently overcharge your customers for every significant product launch in 2020, do you not worry that as things normalise in 2021 you might have ended up doing inerrable harm to your business?
Sure at the moment you can get away with it us you seem to be one of they only retailers with any stock but people do have long memories, in the future do you think your current policy will make it more/less likely that people will buy from OcUK? When things normalise in 2021 I do worry that you will have made yourself a pariah, people are being pretty restrained on this forum, on others you're being ripped to shreds!
I do understand the stock situation, I do understand it must be stressful, I don't understand why OcUK has taken the decision to basically overcharge it's customers. I know you're not the only retailor doing it but to your credit you are one that at least offers a dialogue with your customers, as such you must see the dissatisfaction this is causing. Low/no stock and overcharging is not a great look is it! On a complete sidenote I would also "have a word" with 8Pack, coming into a thread to just pour a bit of salt on the wound just isn't a fab idea either.
I've been on this forum since 1998, I've been building PCs/computers since getting a ZX80 (yes I'm really old), this year has been ****, you just feel like you being mugged off.
You've got to do something about your website, that at least is within your control, the fact that it goes belly up on every single launch and has now way control stock in real time again is just adding to peoples frustrations. If business is booming then use the peak in demand/profit to improve your infrastructure. Taking peoples money when you know you don't have the stock to back it up just isn't cricket, you need to sort that out ASAP. If you're going to sell products at a premium price then you need to provide a premium service, surely it's not too much to ask to have a working website/stock control?