AMD 6800 & 6800 XT MBA LAUNCH AT 2PM TODAY - EXTREMELY LIMITED STOCK!

[SDK^]

Lol, vapour launch is so true for the 6800XT. I rarely watch Jay's videos but this one is on the mark. AMD outright lied about availability and it was worse than Nvidia's BS 30x0 launch. Why the AIBs have to wait a week is pathetic and a poor choice.

With the factory closures early in the year it was obvious production and availability was going to be very low.
NVIDIA and AMD have aggressive roadmaps, which means any push back on current products will impact future product development and launches.

People just need to suck it up and move on.

 

[HEADRAT]

SO

Founders cards were £649 and guess what they are incredibly short and drip fed, why because for obvious reasons, its not hard to work out.
AIB cards, well the board partners simply cannot make a 3080 to sell at £649, they would lose money, that is why at launch AIB's helped resellers to hit the £649 MSRP for limited numbers, typically about 100 cards, I think its fair to say every reseller worldwide sold way beyond this cap and the board partners cannot fund it so resellers just ship goods at cost or slight loss beyond their initial supported quantities.

This is why board partner cards are more expensive, it is not because the board partners are scalping, gouging or whatever you want to call it, they are simply making the margin required to actually survive. The only 3080 you will find at MSRP are FE cards and they are incredibly short supply and very limited, you would have more luck finding a needle in a haystack.

Board partners will want to focus on high-end OC models simply because they can make more margin there to offset the lack or even losses they make on the none OC parts.

It shall be same situation on red team, you won't see a board partner card even close to MSRP and its not because board partners are greedy, they can't make them that cheap, or certainly not right now, when stuff calms down hopefully stuff like components, memory prices drop then I am sure they will be able to further reduce their manufacturing cost but right now this is the way.

We are deeply frustrated just how all our customers are and the big manufacturers have got to really change their methods of launching product, first of all availability and supply needs to be at least 10x better as even if demand was as per normal times the supply is still way below what we would see in normal times, problem is the world has gone bonkers and sales are totally insane. Manufacturers also need to re-think their MSRP, the MSRP should be a price that all add in board partners can easily hit with enough margin to survive and there should also be enough margin for the reseller to survive as well, because lets face it yes of course we could launch a product a sell at near cost, but is that not misleading customers, I feel it is, a products MSRP should be what the board partner and reseller can continue selling that product at 3 months, 6 months and a year down the line. The current MSRP's being set are not possible once board partners make their own cards, 3070, 3080, 3090, not a single one was at MSRP anywhere in the world 24hr after launch, apart from FE, 6800, 6800 XT do you see one single custom AIB card in stock today at MSRP, absolutely not simply because the board partners cannot achieve that and of course the red team board partner cards will be not be close to MSRP's as board partner cannot make them that cheap, no matter how much they try to save with a cheaper cooler design etc.

This doesn't explain why you're not honouring the MSRP for the refence cards or for CPUs, why are they not at MSRP at OCUK?

I presume it's because you want more margin and due to demand and that you have supply then you'll just jack the prices up a bit

 

[nikoliath]

AMD launch definitely on the 'vapour launch' end of the scale and rather crap. There was little to no info on which retailers would be selling them and by the looks of it effectively speaking zero stock and judging by the comments from some suppliers AIB boards are going to be equally scarce. During the live stream on launch day they stated they just need to get more product out which begs the question, why launch? I was, until yesterday, a potential first time AMD gfx card customer having seen AMD close the gap but after this dishonest and overhyped launch I will not be buying one.

 

[Martini1991]

Officially the MM is held to a higher standard than the store, someone's just been banned for selling a 5800 for £580 lol.

 

[Gibbo]

SO


This doesn't why you're not honouring the MSRP for the refence cards or for CPUs, why are they not at MSRP at OCUK?

The CPU's are simple, we are buying most in small batches from grey resources because official stock is slim to zero and all that grey stock actually cost us above what you the customer is paying, the current AMD 5000 CPU's we are shipping out we are losing money on, but we buy these more expensive chips to ship some orders to do the best we can for our customers. We only turned one batch of 5800X away because the supplier wanted £100 more per CPU than we had sold at, we can afford to take a £10 or even £20 hit per CPU, but £100 hit per CPU we cannot afford that. That is why the CPU's were slightly above MSRP which makes us around 10% margin on official stock but at the same time means we don't loose too much when we buy none official stock. I've being doing this for twenty years and I know that at every CPU launch there will not be enough official product, I will have to buy grey product which loses us money but it is our priority to ship customers orders at the prices they paid, we always honour the price even if we lose money and we simply knew we would lose money on a large percentage of the pre-orders due to buying grey. So in short we charge a little extra, around 5% to give us a buffer to allow us to buy more expensive stock, because our main priority is shipping our customers orders, not how much money we make on those orders but at the same time we don't want to be shipping all the orders at losses so that buffer means we can take more expensive stock and still break even. By us taking official and grey stock means in the end we ship more orders meaning we please more customers who were happy to pay that small premium.

The customer has the choice, to shop around, the MSRP is also a suggestion not a given and after being recently burnt selling at MSRP's we are now far more cautious.

The GPU MSRP's are near impossible to hit for board partners and for ourselves, after operational cost we'd be lucky to break even and considering the huge amount of workload on all departments GPU's are creating selling product at a loss on several hundred or a thousand plus cards on a brand new in mega short supply product is simply not possible for ourselves. When the custom cards are released people will see that launch MSRP's are very distant compared to actual selling prices, that is not resellers gouging that is just board partners selling product at fair margin so they can survive.

We are always fair in what we do and if we can hit an MSRP we will do so, but to be quite frank after the 3080 MSRP that has lost us potentially thousands we are now a lot more cautious. As 24hr after launch of 3080, in some cases, minutes/hours no reseller anywhere was selling a board partner card at £649, ask yourself why and it was not because of gouging.

 

[Deleted member 66701]

AMD launch definitely on the 'vapour launch' end of the scale and rather crap. There was little to no info on which retailers would be selling them and by the looks of it effectively speaking zero stock and judging by the comments from some suppliers AIB boards are going to be equally scarce. During the live stream on launch day they stated they just need to get more product out which begs the question, why launch? I was, until yesterday, a potential first time AMD gfx card customer having seen AMD close the gap but after this dishonest and overhyped launch I will not be buying one.

So what will you be buying instead?

 

[SonicSW20]

The GPU MSRP's are near impossible to hit for board partners and for ourselves, after operational cost we'd be lucky to break even and considering the huge amount of workload on all departments GPU's are creating selling product at a loss on several hundred or a thousand plus cards on a brand new in mega short supply product is simply not possible for ourselves. When the custom cards are released people will see that launch MSRP's are very distant compared to actual selling prices, that is not resellers gouging that is just board partners selling product at fair margin so they can survive.

In the context of this thread re: 6800's - how were some of your competitors able to sell reference 6800XT's for £599? Were they taking a loss on each one?

 

[Apache14]

Founders cards were £649 and guess what they are incredibly short and drip fed, why because for obvious reasons, its not hard to work out.
AIB cards, well the board partners simply cannot make a 3080 to sell at £649, they would lose money, that is why at launch AIB's helped resellers to hit the £649 MSRP for limited numbers, typically about 100 cards, I think its fair to say every reseller worldwide sold way beyond this cap and the board partners cannot fund it so resellers just ship goods at cost or slight loss beyond their initial supported quantities.

This is why board partner cards are more expensive, it is not because the board partners are scalping, gouging or whatever you want to call it, they are simply making the margin required to actually survive. The only 3080 you will find at MSRP are FE cards and they are incredibly short supply and very limited, you would have more luck finding a needle in a haystack.

Board partners will want to focus on high-end OC models simply because they can make more margin there to offset the lack or even losses they make on the none OC parts.

It shall be same situation on red team, you won't see a board partner card even close to MSRP and its not because board partners are greedy, they can't make them that cheap, or certainly not right now, when stuff calms down hopefully stuff like components, memory prices drop then I am sure they will be able to further reduce their manufacturing cost but right now this is the way.

We are deeply frustrated just how all our customers are and the big manufacturers have got to really change their methods of launching product, first of all availability and supply needs to be at least 10x better as even if demand was as per normal times the supply is still way below what we would see in normal times, problem is the world has gone bonkers and sales are totally insane. Manufacturers also need to re-think their MSRP, the MSRP should be a price that all add in board partners can easily hit with enough margin to survive and there should also be enough margin for the reseller to survive as well, because lets face it yes of course we could launch a product a sell at near cost, but is that not misleading customers, I feel it is, a products MSRP should be what the board partner and reseller can continue selling that product at 3 months, 6 months and a year down the line. The current MSRP's being set are not possible once board partners make their own cards, 3070, 3080, 3090, not a single one was at MSRP anywhere in the world 24hr after launch, apart from FE, 6800, 6800 XT do you see one single custom AIB card in stock today at MSRP, absolutely not simply because the board partners cannot achieve that and of course the red team board partner cards will be not be close to MSRP's as board partner cannot make them that cheap, no matter how much they try to save with a cheaper cooler design etc.

It does feel very much like the reference 6800(XT) cards where to justify the MSRP as they seem to be built in very small quantities, "you can technically get buy one but supply is so sort that's not realistic".

Its very difficult for both customers and retailers keeping both price expectations in check when the MSRP is somewhat unachievable and stock levels are so poor

 

[Gibbo]

In the context of this thread re: 6800's - how were some of your competitors able to sell reference 6800XT's for £599? Were they taking a loss on each one?

Because they choose to make very little, like I say its a suggested price. You won't see them selling board partner cards at MSRP!

It does feel very much like the reference 6800(XT) cards where to justify the MSRP as they seem to be built in very small quantities, "you can technically get buy one but supply is so sort that's not realistic".

Its very difficult for both customers and retailers keeping both price expectations in check when the MSRP is somewhat unachievable and stock levels are so poor

Correct.

 

[HEADRAT]

SNIP

Interesting on the CPUs, I've no reason to disbelieve you so thanks for the insight.

So on GPUs it looks like your adding approx 10% +/- to each card, then whatever the margin is on MRSP, so you're making approx 15% per card (£100 +/-) and you're selling several hundred cards, this doesn't sound like a bad profit to me

 

[R3v4n]

I have respect for @Gibbo for responding to the complaints about the prices with detailed posts and engaging with everyone, they could easily just ignore it and not care.

On another note I ended up dropping the idea of an upgrade after this launch fiasco, no stock anywhere and prices aren’t ideal. To be fair my 5700XT has held up better than I imagined originally I thought of it as a stop gap card until big navi, but still runs games maxed at 1440p so outside of RT I’m not gaining a huge amount with one of these anyway.

Managed to snag a PS5 on Amazon yesterday afternoon, with that as well I’ll wait out this current mess and revisit a GPU upgrade later next year.

 

[HEADRAT]

I have respect for @Gibbo for responding to the complaints about the prices with detailed posts and engaging with everyone, they could easily just ignore it and not care.

I 100% agree, kudos for this.

I was hankering after a new GPU to replace my Vega 64 from 2017 but I've kinda just given up on the idea now Most of what I play isn't too bad still on Vega64!

 

[SonicSW20]

On another note I ended up dropping the idea of an upgrade after this launch fiasco, no stock anywhere and prices aren’t ideal. To be fair my 5700XT has held up better than I imagined originally I thought of it as a stop gap card until big navi, but still runs games maxed at 1440p so outside of RT I’m not gaining a huge amount with one of these anyway.

If Cyberpunk runs reasonably well on the 5700XT I may not upgrade... Benchmarks so far suggest the upgrade is actually worth it to a 6800XT, and until AMD release a 6600/6700 series product (if they are?), there is still a good resale market for the 5700XT as a mid range option so I won't lose all that much on it if I sold it to upgrade. RT I can take or leave, but it would be nice to be able to play Cyberpunk with everything else turned up @1440p

 

[Gibbo]

Interesting on the CPUs, I've no reason to disbelieve you so thanks for the insight.

So on GPUs it looks like your adding approx 10% +/- to each card, then whatever the margin is on MRSP, so you're making approx 15% per card (£100 +/-) and you're selling several hundred cards, this doesn't sound like a bad profit to me

Less operational cost, the business does not run for free.

 

[Luke23uk]

I got my dispatch email this morning for my 6800, wooooo!

 

[montymint]

Interesting on the CPUs, I've no reason to disbelieve you so thanks for the insight.

So on GPUs it looks like your adding approx 10% +/- to each card, then whatever the margin is on MRSP, so you're making approx 15% per card (£100 +/-) and you're selling several hundred cards, this doesn't sound like a bad profit to me

They also have bills and staff to pay.

 

[R3v4n]

If Cyberpunk runs reasonably well on the 5700XT I may not upgrade... Benchmarks so far suggest the upgrade is actually worth it to a 6800XT, and until AMD release a 6600/6700 series product (if they are?), there is still a good resale market for the 5700XT as a mid range option so I won't lose all that much on it if I sold it to upgrade. RT I can take or leave, but it would be nice to be able to play Cyberpunk with everything else turned up @1440p

Haha yeah my thoughts are focussed on Cyberpunk performance as well I feel positive about it though based on how well the 5700XT has run every other game this year and Cyberpunk is still technically a “last gen” game.

We’ll have to wait and see I guess. Let’s hope it doesn’t get delayed, again! Haha.

 

[HEADRAT]

Less operational cost, the business does not run for free.

They also have bills and staff to pay.

Agreed but £70K profit in a few days doesn't have me reaching for the tissues to dab my eyes for you just yet

While I'm not try to demean what you do this is a box-on-box-out operation! (even with the value added Haribo )

As above I/we do appreciate you coming to this thread an laying it out.

I've just found 0.38 of a Bitcon so I'm on a Happy Friday, maybe I'll try for a 6900XT

 

[ScottIGLaw]

Well done Gibbo. Good clarification.

Suffering a loss in order to fulfil customer orders is commendable.

Keep up the good work and send my best to all the staff, I really feel for them, enormous pressure.

 

[Luke23uk]

Agreed but £70K profit in a few days doesn't have me reaching for the tissues to dab my eyes for you just yet

While I'm not try to demean what you do this is a box-on-box-out operation!

As above I/we do appreciate you coming to this thread an laying it out .

The blokes running a business and communicates pretty much daily on here, give the lad a break.