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Like I said even for a dummy like me we’ve known for a longtime that they sell for loses for a large period of the console lifespan. Nothing new there. But given that Sony and Microsoft are 2 of if not the largest corporations in the world, they know a thing or 2 about making money. Yet despite consumers showing an increasing appetite for paying over the odds, neither of them have decided to capitalise, either to recoup the additional costs that scottyboy and Gibbo are talking about, or to offset the loses they are already making. I mean Nvidia, Amd and overclockers are seemingly getting a free pass, yet Sony and Microsoft decided, nah we don’t like any of that money, let’s keep our prices the same, let’s lose even more money. Just seems strange.It'll actually be interested to see if MS and sony put up the numbers for the cost of the consoles including these variables.
The PS3 gives us an indication of the loss factor based on the original MSRP being close to $600 iirc
Just thought I'd throw in my question here instead of a new thread. Do we know if there will be a 6700/6600 for those of us who can't justify 600 quid for a GPU.
I currently have a VEGA64 which is still performing @1440 - 144hz in most games on high settings but I just wonder what I will move onto next without getting divorced
@Gibbo Looking at how the 6800 series launch went, is it safe to assume the 6900 series launch will be far worse on December 8th??
Like I said even for a dummy like me we’ve known for a longtime that they sell for loses for a large period of the console lifespan. Nothing new there. But given that Sony and Microsoft are 2 of if not the largest corporations in the world, they know a thing or 2 about making money. Yet despite consumers showing an increasing appetite for paying over the odds, neither of them have decided to capitalise, either to recoup the additional costs that scottyboy and Gibbo are talking about, or to offset the loses they are already making. I mean Nvidia, Amd and overclockers are seemingly getting a free pass, yet Sony and Microsoft decided, nah we don’t like any of that money, let’s keep our prices the same, let’s lose even more money. Just seems strange.
@Gibbo Looking at how the 6800 series launch went, is it safe to assume the 6900 series launch will be far worse on December 8th??
AMD have already said the lower end cards will be RDNA1. So what I'm expecting is that, basically the 5700XT gets a new coat of paint and then bam, there's your 6600/6700 XTJust thought I'd throw in my question here instead of a new thread. Do we know if there will be a 6700/6600 for those of us who can't justify 600 quid for a GPU.
I currently have a VEGA64 which is still performing @1440 - 144hz in most games on high settings but I just wonder what I will move onto next without getting divorced
Just all the more for stretching your gpu out for longer and completely avoid new releases for at least 6 months in future.It's because (in my opinion) that were comparing apples to oranges here. Console makers revenue is spead over the cost of a console lifespans investment in software and gfx card makers get their revenue in a single (larger) purchase.
It's obvious what microsofts plan is with the xbox, to sell gamepass. If they get 100 million subs @ £10 a month for gampass ultimate they can eat a loss. But they need to sell the hardware to sell the pass. Obviously that's just a number picked out of the air - but with MS buying developers to add to their catalogue you can see where the long game is here. The series S (aimed at familes who are on a budget) further shows what consoles makers are willing to do to get people into their ecosystem of software as a service.
Sony are going for the cheap console, expensive games approach - with a digital version of the console testing the waters over what gamers are willing to pay for their games digitally.
AMD and Nvidia are in a different game - they only sell hardware and don't rely of after sales of software, accessories etc etc to deliver continuos revenue throughout that single hardwares lifespan.
Gibbo mentioned 14:00 is when they go on sale. But OC will not start selling them at that time due to website traffic. They will start selling them sometime afterwards.Hoping @Gibbo or anyone else can clarify. When the AIBs go on sale on the 25th, will you allow pre ordering rather then just not allowing it at all once sold out?
I unexpectedly got asked to work from the office instead of at home so i cant really have a page on standby ready to refresh every 5 seconds.
I would much rather know its paid for and will eventually turn up rather then scouring the net trying to find one at the last second.
I was 1 and half hours late to the 5000 launch and ended up 462 in the queue for a 5600x. I am just happy its paid for and out the way, just a waiting game now.
These were under completely different ownership. Things change and a lot of hard work was done to improve on those practices. It doesn't serve us well to drag them up which is why we generally don't talk about it.some of their less friendly consumer practices in the past
I really hope not, and generally, when a card card hits four figures the demand does drop off quite a bit. Even if we don't receive a lot of stock I'm keeping my fingers crossed that the traffic level will be more manageable.@Gibbo Looking at how the 6800 series launch went, is it safe to assume the 6900 series launch will be far worse on December 8th??
To be completely honest with you, even with the best intentions, we can't be sure. Many cards might have to start on pre-order, but if the whole website collapses again we might have no choice but to suspend ordering altogether. You might find that we have to suspend it on some but not others, depending on demandHoping @Gibbo or anyone else can clarify. When the AIBs go on sale on the 25th, will you allow pre ordering rather then just not allowing it at all once sold out?
I'm in my 40s now and I've worked in the IT retail channel since my teens. This is my second stint with OcUK, I was in my early 20s when I started the first. I spent nearly four years under the previous owner, most of which was dealing with customer service complaints and had numerous arguments with him over his policies. Eventually we went our separate ways because he'd barely talk to me any more...he was not a guy who reacted well to criticism. Gibbo left shortly afterwards, thanks to his games, but was lured back after a few years of giving him a headache working for his competition.
Gibbo will confirm, I flat out refused to return whilst he was in charge and insisted on meeting the new owners twice before agreeing to take up my current position. EIGHT years into new ownership and completely new management, we are still dealing with the flack from those early years, even though there's absolutely no similarity in the processes or policies that we operate under now. We know that, thanks to the magic of the internet, we're probably never going to escape it but we try, every day, to add a little more positive to our reputation.
Snip
Don't fall for the "we care" approach of the company as whole. They care about their bottom line. I'm sure some of the staff care but they, ultimately, do what their superiors tell them to. Anyway, if you look at other forums OcUK are taking a hammering reputation wise. They've never cared to go into detail about some of their less friendly consumer practices in the past, they're only doing it now because even they can't completely ignore the negativity online. I guess a ducks back can only shed so much water.
If they cared about anything other than how much money they can squeeze out of us they'd have charged msrp like elsewhere. You'd think they'd want to improve their image, but no. Don't forget, if they are happy to lie about being the primary partner in the UK, what else will they happily twist.