What you don't want to happen,
@Calo, is partly what IS going to happen. But Navi isn't going to have dedicated RT, it's too soon. Arcturus maybe.
And even if Navi can only match RTX2080 in core performance, I don't see that as a given Nvidia will be "laughing all the way to the bank", because nobody is buying the 2080, and AMD won't price their top card the same as a competitor's 2nd tier that nobody is buying to begin with.
Here's my wishful thinking...
March 2019 - AMD launch RX600 series: 12nm Polaris 30 with GDDR6. All cards beat their direct 10 series equivalent by 15-20%, but cost 20% to 30% less. The 1080 Ti is still unchallenged directly, but the RX680 nips at its heels (the secret here is this would put a heavily overclocked RX680 within performance range of the RTX 2080 for about half the price).
This generates revenue in the mainstream and mid-range market, sweeping up market share. Nvidia won't drop prices, because Mvidia mindshare won't acknowledge the RTX 2080 doesn't offer
that much more raster performance than the RX680 at 50% more expensive.