Well, AMD weren't obliged to do it, it is just the next evolutionary step:
https://www.amd.com/en/technologies/hbm
Revolutionary HBM breaks the processing bottleneck
HBM is a new type of CPU/GPU memory (“RAM”) that vertically stacks memory chips, like floors in a skyscraper. In doing so, it shortens your information commute. Those towers connect to the CPU or GPU through an ultra-fast interconnect called the “interposer.” Several stacks of HBM are plugged into the interposer alongside a CPU or GPU, and that assembled module connects to a circuit board.
Though these HBM stacks are not physically integrated with the CPU or GPU, they are so closely and quickly connected via the interposer that HBM’s characteristics are nearly indistinguishable from on-chip integrated RAM.
Power Efficiency
GDDR5 has served the industry well these past seven years, and many gigabytes of this memory technology are used on virtually every high-performance graphics card to date.
But as graphics chips grow faster, their appetite for fast delivery of information (“bandwidth”) continues to increase. GDDR5’s ability to satisfy those bandwidth demands is beginning to wane as the technology reaches the limits of its specification. Each additional gigabyte per second of bandwidth is beginning to consume too much power to be a wise, efficient, or cost-effective decision for designers or consumers. Taken to its logical conclusion, GDDR5 could easily begin to stall the continued performance growth of graphics chips. HBM resets the clock on memory power efficiency, offering >3X the bandwidth per watt of GDDR5.1
Smaller Form Factors
Beyond performance and power efficiency, HBM is also revolutionary in its ability to save space on a product. As gamers increasingly expect smaller and more powerful PCs, the elimination of bulky GDDR5 chips in favor of HBM can enable devices with exciting new form factors that pack a punch in a smaller size. Compared to GDDR5, HBM can fit the same amount of memory in 94% less space!2
With HBM, AMD is set to once again revolutionize the industry, from next-level gaming to VR and beyond.