You don't need too I actually provided a couple of examples. The 6900K is the Q9650 or i7 980 of this generation, it's a £400-500 chip that retails at £1000 purely because Intel know people will pay that as there is no alternative and they have overpriced their entire lineup to maximise profits.Let's examine your suggestion that some of intel's cpu's cost 'double' what they should.