I'm not going to give Intel £1000 for a £500 CPU, nor will I give AMD similar.
Except according to some here £190 to £230 for a 4C/8T Ryzen and £400 to £500 for an 8C/16T Ryzen with Haswell/Broadwell level IPC is too much. Yet,the same lot will quite happily pay £700+ for an Intel CPU because reasons.
The same lot will spend £300 on an Intel 4C/8T CPU because reasons,etc.
Then some of you seem to not realise the pound has cratered 20% meaning a proportion of those Intel price increases are not only Intel charging more for smaller chips,but the pound being weak.
But,but Intel charge too much and then pay that price,meaning Intel has ZERO reason to charge less anyway,then if AMD comes with something competitive,they must price it at 30% to 40% of what Intel charges whilst quite happily paying over the odds for a "stupidly priced" Intel CPU.
Its typical before launch,that enthusiasts make up pie in the sky expectations for AMD products and when the AMD product does get released,start moaning the most in all the threads.
Its being done on purpose - if AMD does launch a Core i7 6900K equivalent for £500,then see all the people here saying it NEEDS to be £300 to £400,moan saying its overpriced as an excuse just to buy Intel again,and then cart out a 100s of excuses why the AMD chip isn't decent value and they should spend more on the Intel chip.
So basically reward Intel for higher prices,but penalise AMD if they actually have a decent product.
Its no point expecting AMD to charge peanuts for their CPUs IF(and its a big IF) they are competitive in performance over a wide range of software,etc.
They will be looking at what Intel is doing on the market.
They are not our mates - they want to increase margins,etc not crater them so it affects pricing to larger customers too.
If AMD can't sell a Core i7 6900K equivalent for £400 to £500 which is 40% to 50% of what Intel has charged for that class of CPU in USD for yonks,they should leave the enthusiast market,and limit production of the 8C/16T to commerical and OEM workstation builds,etc.
That will mean more for their image in a positive way.
Most OEMs will be quite happy if AMD can give them a Core i7 6900K equivalent for around half the price. They would probably be happy if AMD even charged 20% to 30% less,especially if the motherboards are cheaper too.
They should the go full speed to get some decent 4C/8T APUs out since these will be mass market and probably be cheaper to make,and AMD has a better stab at getting them into laptops,and not just the cheap crappy ones.
AMD is going to be looking at all those people quite happily buying £300 to £320 Intel CPUs with 120MM2 chips, and all those people quite happily buying £400 to £1000 Intel Core i7 6C and 8C chips.
Intel is pricing the CPUs at what the market will take for them.
Only one set of people are to blame for Intel "high prices" - its the enthusiasts who continue to use whatever justification for such pricing and then buying said products. Its the same with all the people moaning a Nvidia Titan XYZ is overpriced yet they are selling decent numbers of them and yet you see the same people buying the said card for XYZ reasons despite saying the Nvidia Titan XYZ is overpriced.
AMD is not going to drop prices to massively low levels,just because some of you want it that way - if you want prices to go down then stop buying all those expensive Intel chips or just don't upgrade for like 5 years.
In fact it would not surprise me one bit AMD does try higher pricing(but cheaper relative to Intel) and if they sell enough,they will wait for Intel to respond with any price cuts.
Unless AMD is generous,the only realistic way we will see a sub £400 8C/16T Ryzen is if it is a flop. It will be MOAR cores again.