I'll chip in with official word on this.
Two outlets in hundreds sampled have uniquely reported instances of AMD Radeon R9 290(X) boards purchased in retail that have exhibited an uncharacteristic level of performance variance as compared to press samples issued by AMD. As retail products purchased by almost every other outlet (e.g.
Sweclockers) do not demonstrate this phenomenon, we’re working to secure the aberrant board(s) in question for further analysis. In the meantime, we’ve identified areas where variability can be minimized and are working on a driver update which will minimize this variance.
We will be releasing that driver in the next 24 hours to fully correct this behavior by normalizing fan RPMs vs. PWM control. The 290X in Quiet mode should be at 2200RPM, and the 290 should be at 2650RPM. If anyone is seeing fan speeds below that, they are affected by this issue, and the driver will resolve the issue in 24 hours.
//EDIT:
All boards should perform similarly to the AMD-issued samples seen in reviews. Period.