Watching AMD over the past couple of months feels like being an Arsenal fan. Constantly waiting for the quality defender or goalkeeper (video card) then getting the player and realising he's not as good as you hoped, but you hope he matures. Then you start thinking, it will be fine once the new sponsorship deals come in and the club can spend big (driver support). I say this as a AFC fan that is now very much looking forward to next season.
In short, it looks to me like a constant case of hoping that the future will be brighter. I hate the fact that so many people have purchased Nvidia (i'm now one of them) I do not want a monopoly, but the fact is, AMD did little to win my business. I hope every one of you owners gets the performance you hope for and Windows 10 will help you in the way you hope it does.
1 thing that really killed AMD with this launch in my opinion was simply not having enough stock. Customers like me had put off buying a video card until after the Fury launch. We had watched 980Ti customers get on with their new purchases with a little bit of envy. Then the launch happens and if you really want the card you had to be either really lucky and get stock for its proper price or you paid £650. I can’t really see any reason at all why anyone would buy a Fury for £20 more than a 980Ti G1. Now with no stock and at best subdued reviews, people are naturally going to hoover up the 980Ti cards.
No matter how you look at this, it’s being handled badly. Yes, 980Ti stock has at times been poor, but they had no competition at the time and given how it’s very hard to buy a Fury now, they still don’t really have any competition. AMD need some consecutive wins, I really hope the Fury Pro and the Nano come out swinging.