I dunno, Nvidia messed up pretty bad this generation with most of their cards having worse price to performance than Ampere and RDNA2.
Should have been an easy win for AMD in the circumstances despite Nvidia having the fastest overall card.
Yet Nvidia won hands down again. It's like these companies are doing price fixing or something. WAMD pricing just does not make sense to me. With Nvidia we already know their pricing is bonkers, but at least they have the best.
I only got a 4070 Ti because I got it for £575 on a pricing error. Otherwise would have kept my 3080 Ti which I got a year earlier for the same price, albeit used.