• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

AMD Polaris architecture – GCN 4.0

Freddie1980 said:
Experience lad, experience. If Nvidia were changing the press most wouldn't have even bothered showing up.
Click to expand...

Still pure speculation though, unless of course you have seen Nvidias books ?

I could speculate that several posters in the GPU forums are paid to post, but of course that could not possibly be true ;)
 
hyperseven said:
Still pure speculation though, unless of course you have seen Nvidias books ?

I could speculate that several posters in the GPU forums are paid to post, but of course that could not possibly be true ;)
Click to expand...
It's a pretty safe assumption man, hardly 'pure speculation', come on now. We know how this stuff works.

EDIT: Ah ok, ^ even better.
 
More about AMDs event here :- http://wccftech.com/amd-polaris-10-polaris-11-launch-event/

AMD’s Polaris 10 Will Be Aimed at Mainstream Desktop and High-End Gaming Notebook Markets

The AMD Polaris 10 GPU is known to be the flagship chip based on the GCN 4.0 architecture. The Polaris 10 will remain the flagship until Vega arrives which is launching in 2017. AMD demoed a Polaris 10 based graphics card at Capsaicin 2016 in Hitman running in DirectX 12 at 1440P resolution and delivering a steady 60 FPS. Polaris 10 sounds like a replacement to the Fury X but in fact, it is replacing the mainstream lineup.

According to AMD, the Radeon R9 Fury series cards are enthusiast grade products. Everything below them that includes the Radeon R9 390 and Radeon R9 380 series are mainstream cards. AMD will be filling this market to dispose off their older cores and replace them with new power efficient products. We know that Polaris 10 will either be the Radeon R9 490 or the Radeon R9 480 series but we can’t be so sure as this information is still part of a rumor.

AMD confirmed that Polaris 10 is aimed at both mainstream desktop products and high-end notebook products which means that this chip is quite fast. The Polaris 10 could be similar to NVIDIA’s GM204 which serves both, a high-end mobility lineup and the mainstream desktop lineup while staying competitive in terms of performance and efficiency.
Click to expand...

AMD Radeon 400 GPUs Aim To Expand The Install Base of VR PCs – Affordable and Efficient GPU Design For Everyone!

In an interview with Arstechnica, Roy Taylor (AMD’s Corporate Vice President) confirmed that Polaris will be a mainstream GPU and not a high-end. In fact, this is a good thing considering AMD’s most successful GPU in the Radeon 300 series has been their Radeon R9 390 series which is a $329 US product. NVIDIA also reported huge success with their GeForce GTX 970 that is also a $329 US product. AMD is specifically targeting the mainstream audience with their Polaris 10 and Polaris 11 GPUs and before we proceed onward, you should read what Roy had to say about Polaris:

“The reason Polaris is a big deal, is because I believe we will be able to grow that TAM [total addressable market] significantly,” said Taylor.

“If you look at the total install base of a Radeon 290, or a GTX 970, or above, it’s 7.5 million units. But the issue is that if a publisher wants to sell a £40/$50 game, that’s not a big enough market to justify that yet. We’ve got to prime the pumps, which means somebody has got to start writing cheques to big games publishers. Or we’ve got to increase the install TAM.”
Click to expand...
 
Last edited:
They do this all the time with game launches, its not really comparable though because nvidia holds like 80%+ of the market for gaming GPUs
and consistently makes good products, whereas with games any one game is only going to hold at most a few percent ( single digits ) of the market ( players with machines meeting the minimum requirements ) and modern games are consistently poor in quality
 
LoadsaMoney said:
More about AMDs event here :- http://wccftech.com/amd-polaris-10-polaris-11-launch-event/
Click to expand...
“If you look at the total install base of a Radeon 290, or a GTX 970, or above, it’s 7.5 million units. But the issue is that if a publisher wants to sell a £40/$50 game, that’s not a big enough market to justify that yet. We’ve got to prime the pumps, which means somebody has got to start writing cheques to big games publishers. Or we’ve got to increase the install TAM.”

None of that makes any sense.

Is he trying to say that the only people who buy £40/$50 games are people with 290/970's and above? What on earth is he talking about writing checks to publishers?

What is a 'total addressable market' supposed to mean exactly?

Jesus I hate PR sometimes.
 
drunkenmaster said:
So some guy flies to the event from the other side of the planet, his tickets cost $2000 return, his hotel costs $1000, but the $30 meal he brought means it's not a paid event.... though Nvidia could well have covered hotel food and food before/after the event which is fairly normal.
Click to expand...

Just to drop in here, they also had hotel food paid so it pretty much was an all expense covered trip.

But either way that doesn't mean reviews etc will be biased. Nvidia would realise people might think this but done it anyway out of a good gesture. People aren't allowed to be biased or paid off anymore 9/10 reviewers will tell you there honest opinion
 
Snookums said:
Just to drop in here, they also had hotel food paid so it pretty much was an all expense covered trip.

But either way that doesn't mean reviews etc will be biased. Nvidia would realise people might think this but done it anyway out of a good gesture. People aren't allowed to be biased or paid off anymore 9/10 reviewers will tell you there honest opinion
Click to expand...

I doubt they paid many international reviewers over. Typically costs will be US internal flight at $300, 2 nights in a hotel at $100 a night. $500 to fly out a reviewer is really meaningless, AMD do the same, as does every successful company. Nvidia spent billions developing Pascal, spending $1-2m on a marketing event is peanuts. At CES the big booths cost about $1m just in rent for the week! Companies spend tens of millions at big trade shows.


A typical web/youtube reviewer is not going to stump up $500 to attend a press release and then another $500 to buy the graphics card when their income stream is just advertising on their website. If a company wants marketing then it is very cost effective flying people in. It only takes a few additional sales to cover the $500 fly out cost yet it would take a serious amount of web-traffic and advertising for the average web reviewer to see a return.
 
Seanspeed said:
“If you look at the total install base of a Radeon 290, or a GTX 970, or above, it’s 7.5 million units. But the issue is that if a publisher wants to sell a £40/$50 game, that’s not a big enough market to justify that yet. We’ve got to prime the pumps, which means somebody has got to start writing cheques to big games publishers. Or we’ve got to increase the install TAM.”

None of that makes any sense.

Is he trying to say that the only people who buy £40/$50 games are people with 290/970's and above? What on earth is he talking about writing checks to publishers?

What is a 'total addressable market' supposed to mean exactly?

Jesus I hate PR sometimes.
Click to expand...

No he is talking about VR..because the 290/970 performance level is the VR ready level as they call it. They want to bring this performance to more affordable level to help VR become a bigger market.
Thats what i wrote a page back, they said that, and as the leaks show the Polaris will be a 380(x) successor (with 390 or above performance) so i think it will arrive between 250-300$.
 
Mtom said:
No he is talking about VR..because the 290/970 performance level is the VR ready level as they call it. They want to bring this performance to more affordable level to help VR become a bigger market.
Thats what i wrote a page back, they said that, and as the leaks show the Polaris will be a 380(x) successor (with 390 or above performance) so i think it will arrive between 250-300$.
Click to expand...

if he's talking about making VR affordable at 970/390 performance i doubt its at the same price as 970/390's.
 
It ludicrous because the headsets will be $500 . If someone couldn't afford a 970 then they sure as heck can't afford a $500 headset even if they can buy a Polaris 10 for $300 to power it.

VR to the mainstream is a long way off and targeting the low end is not going to net many additional sales.
 
D.P. said:
It ludicrous because the headsets will be $500 . If someone couldn't afford a 970 then they sure as heck can't afford a $500 headset even if they can buy a Polaris 10 for $300 to power it.

VR to the mainstream is a long way off and targeting the low end is not going to net many additional sales.
Click to expand...

Not much can be done about the price of Headsets but if the price of GPU's to power them is reduced it will bring more people in.

This is simply the opposite of your box thinking, the cost of VR is more than the headset alone.
 
The marketing company paying the expenses for the trip is standard practice, whether it is local or the other side of the world. Think about it, would AMD really hold their next event in Macau, expecting US reviewers to pay $1500 dollars for the flights and extra for accommodation and food etc. Half of these video review sits would be out of business after a couple of tech item launches. :)
 
You must log in or register to reply here.
Back
Top Bottom