Hopefully AMD can pull something off, im not holding my breath though, but i still have a slither of hope they can pull something off.
If they can match or get close to the 980ti performance for circa £300 they are laughing, anything below that level of performance and they need to price it under £200 realistically.
Then at the top end they need to beat a 1080 at a lot lower than the rumored £600+ which will invariably drop down to around £530-550 by the time Vega arrives, so they will need to come in around that price point if the performance is better, or way under if its worse.
Thats the only way i can see them clawing back any market share, and in all honesty i think faith in AMD products is now so low, they actually need to beat Nvidia not only in performance across all spectrums but also price, if they can manage that then people will start buying their products again in droves.
As it stands right now, people are either buying Nvidia straight away, or holding off to see what AMD brings and then end up buying Nvidia anyhow, especially at the top end.
Quite a lot of members here bought the FuryX to only return it for a 980ti, that right there tells you enough about AMD currently