AMD Polaris architecture – GCN 4.0

[Gerard]

according to Lisa Su, the FuryX is an overclockers dream as well

That was Joe Macri

 

[Sixense]

So when are they launching it, Macau or Computex? I've been reading this since like Page-80 and I'm lost

 

[D.P.]

So when are they launching it, Macau or Computex? I've been reading this since like Page-80 and I'm lost

Looks like the NDA lifts June 29th, we can guess that is when review go live. Launch might be earlier but it isn't obvious it will be at computex.

 

[Toss3]

C'mon AMD release something already!!! Can't let nvidia gobble up all that market share before you even hold your non-launch/more information about/nothing concrete about - Polaris conference. Just release some damn performance numbers so we know what to expect.

 

[AlamoX]

On the subject of the HardOCP article, it does seem to be a bit sour grapes, but saying that some of what he says has been rumoured elsewhere, so maybe there is something to some of it.

On Polaris being low end, well if it is only 390/x performance then I suppose it is, of course this is going from the perspective of all the guys saying that a certain NVidia 1080 is a mid range card. whereas if you think that these people are just trash talking NVidia, then a 390/x performing Polaris 10 would in fact be midrange with the high end going to the FuryX/980ti and probably 1070, with the 1080 being another 20/30% ahead.

But if you insist that the 1080 is midrange than Polaris 10 is low end.

Disclaimer: This comment will not be popular, I realise that, and it is not my intention to take this thread about Polaris off track by mentioning the 1080.

here is kyle from HardOCP who wrote the article, at the 30th of AMD event a year ago, praising AMD, from the video i i get a sense that he's the type that doesnt like to be left behind on invites.

 

[Gerard]

here is kyle from HardOCP who wrote the article, at the 30th of AMD event a year ago, praising AMD, from the video i i get a sense that he's the type that doesnt like to be left behind on invites.

According to him he rarely attends events as he's done so many and its usually Brent that goes.

 

[drunkenmaster]

Kyle thinks Koduri is trying to split away RTG, despite having no power or authority to do so. he thinks Polaris is a complete dude, but someone will pay big to buy RTG... these things really don't go together. He thinks semi custom which was the idea of the company for years as a whole, and semi custom things for Apple resulting in profit is somehow something bad for AMD CPU side. He thinks after AMD spent a load of time and effort diversifying from their existing core business to for instance win both console deals, they have zero interest in keeping the GPU side or continuing to combine CPUs and GPUs.... sounds like Kyle hasn't got a clue what he's talking about.

Either RTG has become so unimportant, unprofitable that AMD want rid of it, which has nothing to do with Koduri except spectacular failure, or they are crucial and AMD won't sell off that part of the business because it's crucial to everything they do.

Also banging on about people who aren't presenters being on stage saying everything about their relationship away from the stage... how delusional can you get. Both of them have always been awkward on stage because that is who they are.

 

[Rroff]

Kyle thinks Koduri is trying to split away RTG, despite having no power or authority to do so. he thinks Polaris is a complete dude, but someone will pay big to buy RTG... these things really don't go together. He thinks semi custom which was the idea of the company for years as a whole, and semi custom things for Apple resulting in profit is somehow something bad for AMD CPU side. He thinks after AMD spent a load of time and effort diversifying from their existing core business to for instance win both console deals, they have zero interest in keeping the GPU side or continuing to combine CPUs and GPUs.... sounds like Kyle hasn't got a clue what he's talking about.

Either RTG has become so unimportant, unprofitable that AMD want rid of it, which has nothing to do with Koduri except spectacular failure, or they are crucial and AMD won't sell off that part of the business because it's crucial to everything they do.

Also banging on about people who aren't presenters being on stage saying everything about their relationship away from the stage... how delusional can you get. Both of them have always been awkward on stage because that is who they are.

For sake of argument assuming any of this has any basis in fact he doesn't need power or authority - there are various ways of manoeuvring it with underhand but not necessarily illegal methods - for instance the kind of techniques used with hostile takeovers.

 

[Gerard]

Reading through the forum thread and noticed some replies Kyle has made:

As of two weeks ago, I am dead on about Polaris. And I do not think AMD is going to fix the problem by seeding reviewers with cherry picked samples of the cards this weekend. I do not think they can get back on track that quickly with their clocks for production. Polaris was never meant to be a middle of the stack part, but you can spin it however your want.

And I think I have stated this more than once, Polaris positioning is all about price after they figure out what clocks production silicon is going to support.

 

[jupiter_man]

I wonder what the AMD marketing team are doing, they are going to hold a show a few days later, plus the actual delivery date, basically the new series will hit the shelf late June...While Nvidia is already selling their new high range card to consumers...

 

[drunkenmaster]

I wonder what the AMD marketing team are doing, they are going to hold a show a few days later, plus the actual delivery date, basically the new series will hit the shelf late June...While Nvidia is already selling their new high range card to consumers...

$600+ cards make up 1% of the market, maybe, and only when they are in full scale production with high yields and shipping 10k + units a week worldwide, shipping numbers are always higher a couple of months after launch.

Sub what $350 cards make up 80-85% of the market with the $350-500 being the rest. Ballparking the numbers but high end means very little to the companies as a whole while the low/midrange is where the money always was. 1000 units out of OCUK at $699 means next to nothing compared to a shipment of 100k cards every other week to Acer or Dell.

 

[D.P.]

$600+ cards make up 1% of the market, maybe, and only when they are in full scale production with high yields and shipping 10k + units a week worldwide, shipping numbers are always higher a couple of months after launch.

Sub what $350 cards make up 80-85% of the market with the $350-500 being the rest. Ballparking the numbers but high end means very little to the companies as a whole while the low/midrange is where the money always was. 1000 units out of OCUK at $699 means next to nothing compared to a shipment of 100k cards every other week to Acer or Dell.

All very true but thete are strong indications NV will be ready to release GP100 GPU's by July. AMD might have 1 month head start.

The other thing is the sales distribution for discrete GPU'S is chabgunf, people are moving up pricing levels becuase the bottom end is going to IGPs. The 970 was likely the great selling card of all time. At one point it had me at 5% of the installed user base (steam surbey) while AMD's entire marlet share stood at 18%. The 1070 is only $50 more MSRP. The 1060 will be at least $50 under the original 970 pricing.
If Nvidia have read the market correctly then they will do very well with a $379 GPU.

 

[drunkenmaster]

Reading through the forum thread and noticed some replies Kyle has made:

THe second quote is and always has been true of literally every single gpu ever produced. Regardless of your predictions the final chip can use 15% more power, clock 15% higher or need 15% more voltage to achieve what you wanted and so you chose to down clock it to hit a specific tdp.

Basically till you get the chip back and test it final clocks are always unknown. I seem to recall like 4 or 5 generations of Tegra all failing to live up to their promised specs when final silicon came back, costing Nvidia the massive majority of design wins over their estimated clocks/power.

He seems to be painting what is a complete industry norm that is unavailable as AMD hoping to price it hugely but missing out or something. His entire stance is basically using extremely loose reasoning to bash the hell out of AMD after he was quite publicly excluded from an event by AMD.

 

[humbug]

All very true but thete are strong indications NV will be ready to release GP100 GPU's by July. AMD might have 1 month head start.

The other thing is the sales distribution for discrete GPU'S is chabgunf, people are moving up pricing levels becuase the bottom end is going to IGPs. The 970 was likely the great selling card of all time. At one point it had me at 5% of the installed user base (steam surbey) while AMD's entire marlet share stood at 18%. The 1070 is only $50 more MSRP. The 1060 will be at least $50 under the original 970 pricing.
If Nvidia have read the market correctly then they will do very well with a $379 GPU.

They pushed the price of high end cards up by some $75, its a gamble that the 390/970 crowd are willing to go another $75, we will have to wait and see but if AMD can come good they can undercut that enough to make them very appealing to said 85% of the market, or whatever it is.

Certainly the 1070 is nothing like as appealing to me at $375 as the 970 was at $300, its actually put me off them.

 

[drunkenmaster]

All very true but thete are strong indications NV will be ready to release GP100 GPU's by July. AMD might have 1 month head start.

The other thing is the sales distribution for discrete GPU'S is chabgunf, people are moving up pricing levels becuase the bottom end is going to IGPs. The 970 was likely the great selling card of all time. At one point it had me at 5% of the installed user base (steam surbey) while AMD's entire marlet share stood at 18%. The 1070 is only $50 more MSRP. The 1060 will be at least $50 under the original 970 pricing.
If Nvidia have read the market correctly then they will do very well with a $379 GPU.

Steam user base has absolutely zero bearing on market share, none at all. The 970 wasn't the greatest selling card of all time, $350 cards simply absolutely do not outsell $150 gpus, ever, there is a magnitude of difference in sales and steam userbase means exactly nothing at all. I have no idea who decided to start talking about the 970 being the best selling GPU ever, it's laughable and entirely insane.

If the 970 sold 5million, the 950 would have sold 20million, there is zero chance at all that 970 was the best selling gpu of all time, best selling card in it's price point is possible but not all that likely either.

 

[humbug]

Steam is barometer of sorts but yeah i wouldn't use it as a legitimate measure of GPU ownership.

My steam account doesn't know what my system is as i opted out, they sell that data and i don't want to be on anyone's spam list.
I'm far from the only one who thinks like this.
I also have more than one account.

 

[D.P.]

Steam user base has absolutely zero bearing on market share, none at all.

You're definitely wrong on that. Just think about what you are saying before posting.

The 970 wasn't the greatest selling card of all time, $350 cards simply absolutely do not outsell $150 gpus, ever, there is a magnitude of difference in sales and steam userbase means exactly nothing at all. I have no idea who decided to start talking about the 970 being the best selling GPU ever, it's laughable and entirely insane.

If the 970 sold 5million, the 950 would have sold 20million, there is zero chance at all that 970 was the best selling gpu of all time, best selling card in it's price point is possible but not all that likely either.

That is fine but you will need to provide a reason why there is an inherent bias in steam surfers such that 970 owners are far more likely to participate than 950.
http://wccftech.com/nvidia-geforce-gtx-970-steam-survey/


The thing is at the 950-960 price point people just care way less about GPUs or have more restricted finances and will upgrade far less frequently.

 

[drunkenmaster]

More 950's are in Dell/Acer/whatever rigs where people may not even game, people who spend more on graphics cards will play more games, will be more likely to use steam often enough to be asked to take the survey. So there, easily explained and it's plainly obvious from any sales figures from any generation that the midrange doesn't come close to low end numbers, upper midrange isn't competitive with lower midrange let alone any low end cards.

Steam doesn't represent in any way shape or form numbers on graphics card buyers or sales, they represent potentially, some information on GAMERS. 80+% of all APU/igpu and lower end gpus never get used for gaming... thus the massive majority of all gpu sales are in systems in which steam is not installed. It's a completely and utterly horrendous indication of the whole graphics market, it's a potentially good but still not reliable barometer of what is the small segment of graphics card market which is for gamers.

You've also got those who buy a graphics card (high/mid/low end) for games but have literally never played anything but Dota, WoW, Battlefield, or some other non steam game. Lots of Dota/MMO type guys never play anything else at all. Steam represents a subset of gamers who represent a very small subset of all graphics card buyers.

 

[andybird123]

There are 125 million steam users. There are roughly 40 million GPU's sold per year. One is a subset of the other but its not the way round you are claiming.

 

[flopper]

according to Lisa Su, the FuryX is an overclockers dream as well

That was Joe Macri

Thats the issue with forums, people are wrong all the time who did what.
if they are wrong about that guess what else they can be wrong about....
Joe was likely drunk and I guess he owns a t-shirt, I am the guy who said that...

seems to be good food at the amd event, deliciously bright Hint towards Polaris/Vega