Why? NV fanboys have to buy a 10x0 to beat the FuryX at DX12 and stop their tears running over the last few months. Also they have to avoid the natural driver degradation of their one year old 980Ti. Something that doesn't apply to the AMD products (aka see the 290X performance nowadays)
To understand their IQ see them right now on the other threads. They even celebrate that NV supports Vulcan on DOOM and some say "AMD sucks because they are stick to DX12". Is futile trying to explain that Vulcan is basically Mantle in it's core and fully supported by AMD. But after all those decades, I do not care any more. Let them spend their money on the new 10x0 and then in 6 months, another amount of the next NV product, trying to keep up with times.
Closing, explains a lot that NV is something like religion to them, because the new NV cards going to support DP1.4/1.3 which means on hardware level the vesa adaptive sync is there, but not supported by their drivers, just to milk them like cows on Gsync modules.
Any other company in electronics or not, following such tactic, should have been crucified publicly by them.