Actually, non-gaming power consumption is yet again worse and ends up significantly worse than on anything NVIDIA has to offer at this time. I am especially shocked by multi-monitor and Blu-ray power consumption.
Overall, I am disappointed by the acoustic experience the R9 290X provides. AMD should have invested some time into developing a good cooler, like NVIDIA did with the GTX Titan.
AMD's stock cooler is completely overwhelmed with the heat output of the card during voltage tweaking, though. Even at 100%, it could barely keep the card from overheating and was noisier than any cooler I've ever experienced. My neighbors actually complained, asking why I used power tools that late at night
Power draw also increases immensely, going from just above 400 W for the whole system to around 650 W!
Temperatures are quite high. At 94°C, especially its gaming temperatures seem very high, but it seems as though AMD had no other choice since the card had to be kept at somewhat sane noise levels (it's still noisy).
Pure performance is not everything. Nowadays, modern graphics cards are more limited by power, heat, and noise than anything else, and the R9 290X certainly cannot impress here.
We measured typical gaming power consumption in the 240W-250W range, which is a good deal higher than the GTX Titan (210W) or GTX 690 (230W). Non-gaming power consumption is very high, too, and higher than previous products from AMD, far beyond what NVIDIA has to offer. Blu-ray power consumption, for example, is 78W! Comparable NVIDIA cards handle Blu-ray tasks with under 20W.