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AMD RDNA3 unveiling event

Agree on one hand, but lets be real virtually nobody on this forum thought the latter. Its only in the past 6 months due to heavy discounts that people revisited the 6900XT and thought you know what..

At least this gen people have been slapped in the face to wake them up that its greedy pricing is raising the lower tiers up progressively and they basically dont care. AMD is no saint but you check out their 6000 series over 2022 and you will see they have price changes that reflect it. The 6600-6700 cards have been way better value.

The 6700xt is IMHO the best value for money of last gen, at least on discounted prices.
 
A couple hundred cheaper? I just had a quick look on ocuk so no idea on other retailers but I imagine they are much the same.

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Can't see price for any others on ocuk.

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And yes because people do the usual of "amd good, nvidia bad" yet here we are, amd charging in same ballpark as the competing GPU and lets not forget that other than raster/cod, the 7900xtx is arguably worse in every other area in its current form.......

The market is just chaos. I don't remember prices ever being this wildly varied (unless there was a pandemic, etc!). But certainly, I don't think there is any way that there will be a dramatic shift to AMD while this sort of thing is happening. The entire point of moving to AMD as far as I am concerned is value for money, and no matter what the reasons are, if there are deals like this then I would go NVIDIA. Not that I will buy either, they are both overpriced but you get the point.
 
The market is just chaos. I don't remember prices ever being this wildly varied (unless there was a pandemic, etc!). But certainly, I don't think there is any way that there will be a dramatic shift to AMD while this sort of thing is happening. The entire point of moving to AMD as far as I am concerned is value for money, and no matter what the reasons are, if there are deals like this then I would go NVIDIA. Not that I will buy either, they are both overpriced but you get the point.
I'm starting to suspect AMD is perfectly happy with a token presence in the market as long as they have consoles on their side.
Someone more into accounting could maybe take a look at their semi-custom VS consumer revenue...
 
I'm starting to suspect AMD is perfectly happy with a token presence in the market as long as they have consoles on their side.
Someone more into accounting could maybe take a look at their semi-custom VS consumer revenue...

I think they priced it thinking exactly that. They also seemed unaware of the response the 4080 would get and missed the potential sales they could have created for themselves. It amazes me really how detached from reality these people are. Also, I might add, they have pretty much done nothing to help with scalping, unless you consider "making their products highly undesirable" counts as positive action.
 
We're gonna find out soon who's greedy and who's ready to sacrifice margin

As we know, the 7900xtx is much cheaper to make than the rtx4080, so AMD has more room to move on price. If we assume both models sell poor then AMD should start doing large price cuts on the rx7900 series, let's wait and see if they do


The price of the XT already has been cut where I shop but it was overpriced anyway; it was priced at equal to $1150 at launch, now it's $1000 after the price cut. The XTX is still showing prices of $1300 and the RTX4080 has prices starting at $1100 all the way to $2000

Its cheaper to make than the 4090, which is 60% more expensive to buy.

Not sure about the 4080, which yes is 10% larger but the 7900XTX has more VRam on it.
 
There’s so many factors pushing prices up. Inflation, currencies, supply chain issues and demand for chips. I think it is also crazy prices but also know they aren’t going to come down ever.
Is just greed, the rest are excuses.
Its cheaper to make than the 4090, which is 60% more expensive to buy.

Not sure about the 4080, which yes is 10% larger but the 7900XTX has more VRam on it.
At some point people were like "is not just the BOM, is the R&D", but when you look at how many they sell, that cost also goes down...

You posted a while back their margins( for AMD and nVIDIA) and they were around 50-60% for the OLD lower MSRPs. They just jacked up price out of pure greed.
 
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Its cheaper to make than the 4090, which is 60% more expensive to buy.

Not sure about the 4080, which yes is 10% larger but the 7900XTX has more VRam on it.

True, it's hard to tell for sure, there are savings/costs for each side. Looks like 4080 is 20% larger, has less vram and cache but vram is more expensive version of gddr6, the 4080 is manufactured on a more expensive process node with lower yields and has a larger more expensive cooler on it
 
I maintain the 7900XTX was meant to be more a 4090 competitor
Is just greed, the rest are excuses.

At some point people were like "is not just the BOM, is the R&D", but when you look at how many they sell, that cost also goes down...

You posted a while back their margins( for AMD and nVIDIA) and they were around 50-60% for the OLD lower MSRPs. They just jacked up price out of pure greed.

Yes R&D is a part of it, if you spend $500 Million on developing a GPU architecture you need to get that money back or you wont have it to develop the next architecture, or you're dipping in to your savings until that dries up.

In a way Nvidia are much better situated for that because they sell a lot more GPU's than AMD, so they could sell them for less over BOM cost to get that money back, i very much doubt the money to develop RDNA came from Vega, that came from Ryzen sales, that cannot continue, Radeon must stand on its own feet.
 
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Is just greed, the rest are excuses.

At some point people were like "is not just the BOM, is the R&D", but when you look at how many they sell, that cost also goes down...

You posted a while back their margins( for AMD and nVIDIA) and they were around 50-60% for the OLD lower MSRPs. They just jacked up price out of pure greed.
it just comes in the same ball park.. there are so many layers like you have
a) wafer yields
b) ihv margins
c) board partner margins
d) distributor margins
e) retailer margins
f) outbound logistics for all those layers, which is generally passed on to the consumer at same gross margins

then suddenly those large numbers start making sense
from my experience most companies would look at R&D costs as fixed costs so they dont even include that while pricing the product, but if revenues start dropping they would do a round of layoffs instead
and btw i had stated this earlier, that amd is just not going to make enough cards and you would instead see amd's street prices inching up towards nvidia's instead of the other way around.. msrp's are a joke for amd
oh yeah the pandemic's making a comeback btw
 
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The 7900XTX was meant to be closer to the 4090 than the 4080, for that $1000, it was meant to be AMD's comeback, the Ryzen of GPU's... it didn't workout like that, they are not performing as AMD hoped they would, there is a problem.

They will try to fix whatever is wrong and they might still come good.

it just comes in the same ball park.. there are so many layers like you have
a) wafer yields
b) ihv margins
c) board partner margins
d) distributor margins
e) retailer margins
f) outbound logistics for all those layers, which is generally passed on to the consumer at same gross margins

then suddenly those large numbers start making sense
from my experience most companies would look at R&D costs as fixed costs so they dont even include that while pricing the product, but if revenues start dropping they would do a round of layoffs instead
and btw i had stated this earlier, that amd is just not going to make enough cards and you would instead see amd's street prices inching up towards nvidia's instead of the other way around.. msrp's are a joke for amd
oh yeah the pandemic's making a comeback btw

They aren't going to lay people off to keep a parasite alive, AMD axed high end GPU development in the 2010's for this very reason, if this doesn't work they will go back to making inexpensive mid level cards. That worked for them.
 
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The 7900XTX was meant to be closer to the 4090 than the 4080, for that $1000, it was meant to be AMD's comeback, the Ryzen of GPU's... it didn't workout like that, they are not performing as AMD hoped they would, there is a problem.

They will try to fix whatever is wrong and they might still come good.



They aren't going to lay people off to keep a parasite alive, AMD axed high end GPU development in the 2010's for this very reason, if this doesn't work they will go back to making inexpensive mid level cards. That worked for them.

What a load of ********. Had the 7900 XT been a 4090 competitor and they were trading blows, AMD would not be selling it for $1000. Would have been $1400 or something.
 
What a load of ********. Had the 7900 XT been a 4090 competitor and they were trading blows, AMD would not be selling it for $1000. Would have been $1400 or something.
lol the guy is like amd's legal counsel.. i am afraid that i might be served a notice someday
and then you have the other guy gpugorilla -amd's pr team
its a deadly duo that one i tell you
.. just joking :)
 
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I always have cared for this hence why I got my 3080 undervolted to .825 zipping less than 300w ;) For amd fans/rdna 2 owners, this was the one of the main reasons to be "pro amd" but for some reason since rdna 3 reviews, it does appear that it doesn't matter any more though :cry:
undervolted and it is only under 300W. :eek:
Out the box my 6900xt is doing 280W in game.
 
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