Rubish, helping people out lol, you are charging MSRP for the XT because its trash tier value, meanwhile gouging the XTX because its the only card sane purchasers around the 1k mark are going to clearly reach for, anyone spending $900 is obviously going to be dumb not to spend $999 on the XTX, its gouging and you know it. If it was not going to be possible to make a profit at MSRP you would not buy the damn product in the first place, bad buisiness, also the pound is much stronger right now, so really just another way to gouge even further. Its dispicable, when this company got sold off it went down the toilet, run by a bunch PR salesmen and suits, pretty much following the rest of the PC industry, being killed off by GPU makers, scalpers and gouging retailers.