Sadly though it's unlikely it will actually hurt their sales outside of gamers.
Even when the Athlon XP/64 had their testicles lodged firmly in the throat of the Pentium 4/D Intel were still outselling AMD by a huge margin
AMD have 3 years or so to take advantage of the mess Intel created for themselves.
Lisa seems to know what she is doing with her team.
Fired Raja due to him didn't want to do what the team did.
good call.
I'd suggest it'll be the other way around. Gamers are idiots. You could show them a 16 core, 5GHz all-core Ryzen 9 get 240+fps on whatever the latest CoD or Fortnite clone is, and they'll still go "but it's not blue and green" and swan off to Intel and Nvidia.
Those away from gaming generally need to be a bit more switched on with their choices. Datacenters will flock to EPYC Rome, content creators will seriously consider Threadripper, mass manufacture OEMs would be idiotic to not look at the new Ryzen 3s, boutique and extreme system builders should consider Ryzen 7 and Ryzen 9 if they are genuine with their ethos of "extreme systems".
I can honestly see Intel taking an absolute battering for a few years.
You talk about less than 10% of gamers.
80% or so still want to buy price/performance.
Freesync, navi 250$ (1080/Vega performance) and a 4.5/5ghz Ryzen 8core for 160/300euro?
Its a reason ryzen outsells amd in germany 2 to 1.
Its going to be a absolute bloodbath for Intel next year and Nvidia which btw still sits on a loads of cards with previous gen unsold wont have it easy.
AMD can really disrupt things 2019.