Would say, Gigabyte, wtf are they doing with pricing and market segmentation.
~£110 for a Gaming 3, relatively basic board with the lower chipset, then £200+ for the Gaming 5 and way more again for the Gaming 7. Where in the hell is there £150 X370 chipset mobo with a the extra ports, usb/sata over the B chipset but without all the trash like RGB lighting?
Hopefully they will release a Gaming 4 at some point to plug the gap. I agree though, as someone who was looking in that ~£150 price range there is not much of a choice.