If it is... Why is this news now?
Because now you can buy 8 cores and 16 threads for £320.
Previously you needed £1300 for a 6900K, so it wasn't high up on anybody's list.
Also, games were not native Vulkan/DX12. Just now we're beginning to see decent DX11->DX12 conversions after several patches (RoTR being one of them) and decent AMD drivers that can make use if those extra cores.