I have no doubt, but that's not what I was talking about. For a long time people have been able to buy a Pentium or Core i3 for a budget PC (not talking about gaming at all), whereas AMD has had nothing at those kinds of price points until now. The R3 2200G comes close but doesn't offer anything over the i3-8100 that would be useful in a non-gaming, non-overclocked PC. Given Intel's lack of any Coffee Lake CPUs below the i3-8100 it would've been a great opportunity to undercut them somehow.The i3's integrated graphics are unusable as integrated graphics, they provide a display output and 2D gaming like Candy Crush or Bejeweled 2, that's about it.
These APU's offer similar CPU's with proper 3D gaming, they have no problem running popular E-Sports games at 1080P 60Hz, huge numbers of people will love them for that, they will and actually are selling in huge numbers.