AMD Zen3 event thread

[Troezar]

Good job I enjoy moaning then

But I think £200 is still a price point AMD will need to service. Once the 3000 series goes EOL (they can't make them forever), AMD will need something at the £200 price point, and it had better not be a dual or quad core

How did I know you'd reply to this?

They will, but they're wising up and chasing the early adopters and big spenders first. At the moment the budget conscious have Zen 2. Later when Intel respond they can drop prices and again when Zen3 launches. This is the way it's going, if you want it now you'd better have deep pockets. Luckily I can wait. I try to buy good value, quality stuff at the right time. I mostly get it right. I paid top prices last time as I bought on day one but I knew that. I hadn't upgraded in 9 years so wanted to be in early, just for once

 

[FoxEye]

I haven't upgraded for 9 years, thinking about it. 2012 was that long ago..

I just won't pay a penny more than the absolute lowest price I can get anything for, and if it's been cheaper before I will wait until it gets back to the lowest price it's ever been before buying. Anything.

Just the way my brain is wired

I might check out the 2nd hand price of 3700x chips. The lowest new price was £200 so I'll try to get one cheaper than that

 

[Tee Hee Johnson]

The range is good, I don’t understand why people expect low pricing.

better goods, higher pricing.

I say well done AMD, they know what a good product they have and know how to price accordingly.

 

[smilingcrow]

The range is good, I don’t understand why people expect low pricing.

The main bugbear seems to be that they have only released the higher priced X series initially.
The extra $50 is secondary seemingly.
So that's a double whammy meaning that the current entry point versus Zen 2 is fifty percent higher which is significant.
That's the full context I would say.

 

[Tee Hee Johnson]

The main bugbear seems to be that they have only released the higher priced X series initially.
The extra $50 is secondary seemingly.
So that's a double whammy meaning that the current entry point versus Zen 2 is fifty percent higher which is significant.
That's the full context I would say.

But that will change, the will release more levels eventually.

perhaps they are prioritising what they expect to be the big sellers for now.

 

[ljt]

The range is good, I don’t understand why people expect low pricing.

And this is why I give up.

I expect lower pricing because I'm a consumer, so by default I want to pay as little as humanly possible for a product.

I as a consumer determine what is good value and whether a product is worth it.

We as consumers should always put pressure on companies to keep prices as low as possibly can.

I say well done AMD, they know what a good product they have and know how to price accordingly.

You sound more like someone who works for the company than a normal consumer.

I don't think I've ever thought something like that about any product I've bought, everything could always be cheaper

 

[smilingcrow]

But that will change...

When it does people can change their views.
Right now people's opinions are based on the current situation.

 

[Tee Hee Johnson]

And this is why I give up.

I expect lower pricing because I'm a consumer, so by default I want to pay as little as humanly possible for a product.

I as a consumer determine what is good value and whether a product is worth it.

We as consumers should always put pressure on companies to keep prices as low as possibly can.



You sound more like someone who works for the company than a normal consumer.

I don't think I've ever thought something like that about any product I've bought, everything could always be cheaper

I’m tight as hell, but I can see the ‘worth’ of things.

If I winged every time something I wanted was out of my self imposed wish for it to be a certain price, I’d never buy anything.

some things are worth the money.

 

[Tee Hee Johnson]

When it does people can change their views.
Right now people's opinions are based on the current situation.

well they should get a grip and wait, I don’t see the issue.

 

[Joxeon]

The range is good, I don’t understand why people expect low pricing.

better goods, higher pricing.

I say well done AMD, they know what a good product they have and know how to price accordingly.

So if rocket lake launches at £350 for a 6 core and £500 for an 8 core and these beat zen 3 by 10% then you would be happy with that and think the price is justified?.

 

[ljt]

I’m tight as hell, but I can see the ‘worth’ of things.

If I winged every time something I wanted was out of my self imposed wish for it to be a certain price, I’d never buy anything.

some things are worth the money.

Well I'm afraid we differ then. I'm as tight as they come too, and it takes something bloody good for me to part with my money.

Put it this way I think most things in life are a rip off, and pretty much every company selling something is trying to swindle more than they should out of me. I get zero pleasure from spending money.

 

[Ezyryder]

No one is putting a gun in anyone's head and asking you to buy anything. The market, that is us, will determine if the price AMD has set is correct, or not.

If the performance claims are true, and it is that much faster than its competitors, then I imagine it will sell out. Intel don't have anything right now or in the near future to compete with these CPUs, again, if the performance claims are true.

Obviously, as consumers, we want lower prices, but if people are happy to pay the prices they have set, then they will be a success. It is then for Intel to produce a better processor for less money.

 

[smilingcrow]

well they should get a grip and wait, I don’t see the issue.

There's no guarantee that they will release the cheaper SKUs any time soon or ever although that is unlikely.
Some people have been waiting for Zen 3 for a long time which is why they are disappointed by this clear change of strategy.
In the grand scheme of things this isn't a big deal but it has disappointed a lot of people.
Some people don't have much money so an extra £100 or so is significant.
If you want to completely discount that, it could be seen as a lack of empathy.

 

[DeathStorm]

The problem with this is if Intel's next 6C and 8C CPUs are competitive in gaming performance,they will also price them higher. Sure AMD can do 12C and 16C,but if their own 6C and 8C CPUs are priced upto £430,then its not going to matter for most gamers.

Doesn't this contradict what we know about how these companies like to do business?

There's a reason Intel didn't just put out 1 super expensive chip while they were ahead as they make more money by having a range of processors available, hitting all the price points. The worst thing to happen for them would be serious competition as that eats into their profit margins.

So they can't just go for ever higher price as they'll actually lose more money in the process...

 

[FoxEye]

Put it this way I think most things in life are a rip off, and pretty much every company selling something is trying to swindle more than they should out of me. I get zero pleasure from spending money.

You must be my long-lost brother

Added to that I hate the idea of paying more just to enrich shareholders (more).

 

[smilingcrow]

Added to that I hate the idea of paying more just to enrich shareholders (more).

Shareholders actually help to finance a company, so without them AMD likely would never have made a single CPU unless they were started and fully owned by a billionaire.
Even then they would still have a single shareholder.
These aren't not for profit companies.

 

[FoxEye]

Shareholders actually help to finance a company, so without them AMD likely would never have made a single CPU unless they were started and fully owned by a billionaire.
Even then they would still have a single shareholder.
These aren't not for profit companies.

Shareholders can also dismantle a company and hold it back. It's a double-edged sword. I've read plenty of articles on how modern companies since the 80s have focused more and more on shareholder returns, to the detriment of all else.

Focusing on shareholder returns can (and has often) been a bad thing for both the customers and the company's staff, but many modern corps have a very narrow focus on nothing else.

 

[Joxeon]

Shareholders actually help to finance a company, so without them AMD likely would never have made a single CPU unless they were started and fully owned by a billionaire.
Even then they would still have a single shareholder.
These aren't not for profit companies.

AMD seem to have done quite well over the last year by keeping prices reasonable and focusing on high volume.

 

[smilingcrow]

Shareholders can also dismantle a company and hold it back. It's a double-edged sword. I've read plenty of articles on how modern companies since the 80s have focused more and more on shareholder returns, to the detriment of all else.

Focusing on shareholder returns can (and has often) been a bad thing for both the customers and the company's staff, but many modern corps have a very narrow focus on nothing else.

It's their company, so their choice.
If they want to chase a high dividend and stock price in the short term as opposed to longer term growth then they can.
A lot of shareholders are only in it for the short term gains.

 

[CAT-THE-FIFTH]

Doesn't this contradict what we know about how these companies like to do business?

There's a reason Intel didn't just put out 1 super expensive chip while they were ahead as they make more money by having a range of processors available, hitting all the price points. The worst thing to happen for them would be serious competition as that eats into their profit margins.

So they can't just go for ever higher price as they'll actually lose more money in the process...

Look what happened with GPU prices. 10 years ago a top GPU was under £500 but now its £1500. Instead all you have is the same range of products,but with a wider range of tiers. This is what Intel did,they tiered everything and made you pay for every feature.
Since its only two vendors for X86 CPUs in the DIY market,if both decide to slowly increase prices,as long as something is available in the lower price points it will be enough for them. So both could literally just decide between both of them to only selling quad cores below £200.