Err please tell me what is 'enterprise' about the iPad Pro? The Surface Pro is a far more suited 'enterprise' device than the iPad Pro will ever be in its current form. The 'consumer' in this instance for me personally is the type of user that needs a 'power' device and the way they have targeted this device is pitting it directly against the Surface Pro. In comparison it falls far short. If they had shoved an actual OS X of some form on there, different game. But they haven't and I fail to see what demographic this is for. I know of 2 clients that are rolling out Surface Pro's in their enterprise (each above 2000 users). The functionality they need could not be achieved with an Ipad Pro and IOS, but it could have with OS X on there.