Caporegime
I'm honestly surprised how many people got orders in before 3pm!
I was sat here with 2 computers, iPad connected to 4g (just incase my IP ended up getting throttled/whatever) and my wife refreshing for me at work on her computer.
Multiple times we both got through the checkout and to the payment page (one as early as 14:06) but each time the payment page took minutes to load and just crashed. Earliest I got through was 15:02.
Same, just a constant crash fest. Nothing but pure luck.