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I think they looked at what's popular with the mods for the first game and went with that. It will appeal to a border audience therefore it will sell more but may put some people off.I dunno, man...
Too much sounds like a Forza/GT situation for my liking.
Have to earn credits to buy the cars you actually want to drive.
Having to own the car to join races that use them.
Big focus on open world roaming and customisation.
Cool if you like that stuff and/or are more on the casual side. Not cool if you just want to get on with racing in stuff you like.
I personally think they will make more of an all rounder game and hopefully be open for mods so people can make it more how they like it.