£430 was what I paid When I was looking for a monitor the main things I wanted were, 1440, 27" at 144Mhz and this monitor ticked all those boxes. I was not willing to go back to a TN panel and I was not willing to pay the £100+ extra for G-Sync. As for the 1070 this the first Nvidia card I have had in about 10 years, the only reason I have it is because my 7990 broke a few weeks before the 1070 came out and I needed a card. AMD had nothing worth buying that was much better than my 7990, so I waited and bought at 1070. But generally I just buy the best card I can afford.