** ATI 7970 NOW IN STOCK & AVAILABLE!! **

littlepuppy said:
Remember when 5870 was 330, pound was about 2:1 to the dollar

Now its about 1.5:1

So

330 x 25% = 412.5 - £8 more for the cheapest 7 series.

So pretty spot on really, its the exchange rate IMO not AMD's pricing.
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No, it wasn't.

http://www.x-rates.com/d/USD/GBP/hist2009.html

The pound has dropped in value rapidly in the last few months but it will recover in the next few months to similar levels.

I don't think the OcUK 7970 is priced badly, the entire range will come down in price to that point soon anyway.
 
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It's simple, the 5870 was priced at $379 at launch, the 6970 was $369, the 4870 were around $289 and the 7970 is $549.

The cheapest equivalent card at that price point will be the 7890, the lowest card of the Tahiti series (Tahiti LE).

We will have 3 more cards occupying the enthusiast market that was not present during the 5800 series launch, that is 7950 3GB, 7950 1.5GB and 7990 6GB, all being more expensive than the last three launches of the top AMD range (considering single core cards only).


This is clearly a new marketing strategy from AMD, it can go either way from now. People might be put off by the new pricing strategy and the mainstream cards might now warrant enough improvement for the cost of the upgrade, OR they will simply hold out until Nvidia comes out with their new offerings (which may be weeks or months from now, we don't know). In that case we can of course expect some major price drops in the future. The alternative is that people will buy into this scheme, prices don't drop, Nvidia releases their new cards and having an established customer base, they simply adjust their prices accordingly, entire AMD range goes down by say 10% but nothing more than that, people will upgrade anyway for whatever reason or start justifying increased spending, etc.


I mean, are these cards really a game changer? Radeon 6950s in Crossfire are still beating these and any other single cards on the market, offering the most value for money. Even though this is pretty close now, one would say going with a single card is the wisest option (especially if you choose to buy for £420 and not spend £100 extra to think that it makes you any cooler), but shouldn't we expect some value for money too? For all we know, nothing has changed, we just get a replacement for the Crossfire configs for the same money but value for money it is not. And certainly the lower range won't change that unless AMD plans a huge price gaps in their entire range.

Me, I'm holding out for Kepler. Sure, they might not be the best cards to get when they're out but they need to change something on the market, whether it's price drops on AMD's cards, more performance or just better value and that's what I'm hoping for.

Here's hoping for some dirt cheap 6950s on the MM to keep me going in the meantime.
 
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Mr Krugga said:
It's simple, the 5870 was priced at $379 at launch, the 6970 was $369, the 4870 were around $289 and the 7970 is $549.

The cheapest equivalent card at that price point will be the 7890, the lowest card of the Tahiti series (Tahiti LE).

We will have 3 more cards occupying the enthusiast market that was not present during the 5800 series launch, that is 7950 3GB, 7950 1.5GB and 7990 6GB, all being more expensive than the last three launches of the top AMD range (considering single core cards only).


This is clearly a new marketing strategy from AMD, it can go either way from now. People might be put off by the new pricing strategy and the mainstream cards might now warrant enough improvement for the cost of the upgrade, OR they will simply hold out until Nvidia comes out with their new offerings (which may be weeks or months from now, we don't know). In that case we can of course expect some major price drops in the future. The alternative is that people will buy into this scheme, prices don't drop, Nvidia releases their new cards and having an established customer base, they simply adjust their prices accordingly, entire AMD range goes down by say 10% but nothing more than that, people will upgrade anyway for whatever reason or start justifying increased spending, etc.


I mean, are these cards really a game changer? Radeon 6950s in Crossfire are still beating these and any other single cards on the market, offering the most value for money. Even though this is pretty close now, one would say going with a single card is the wisest option (especially if you choose to buy for £420 and not spend £100 extra to think that it makes you any cooler), but shouldn't we expect some value for money too? For all we know, nothing has changed, we just get a replacement for the Crossfire configs for the same money but value for money it is not. And certainly the lower range won't change that unless AMD plans a huge price gaps in their entire range.

Me, I'm holding out for Kepler. Sure, they might not be the best cards to get when they're out but they need to change something on the market, whether it's price drops on AMD's cards, more performance or just better value and that's what I'm hoping for.

Here's hoping for some dirt cheap 6950s on the MM to keep me going in the meantime.
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^ truth.

I'll wait and see what Nvidia do. Not to buy Nvidia (as I regard their driver support as poor), but to see how/if the prices of the 79xx series varies. It would be sod's law that Nvidia ramp up their prices to become even more aloof ;)
 
Crazy prices I thought £330 for my 5870 was steep, you can currently buy an i7 2700k oc bundle fom here for less than most of these cards ! That will last longer than the 2 yr gpu cycle that most cards have.
 
As a few others have said, whats with the massive difference in price across the brands? They are all the same card looking at the pictures with same specs :/
 
and there was me thinking I'd buy one of these. I think I'll just keep the money in the holiday/car fund. The days of bang for bucks graphics cards appears to be gone. If those prices are anything to go by the 7950 is going to be too expensive for me to justify too. Gibbo who did you bribe/kill to get the brilliant deal on the 5850s last time when the 6 series come in? Do it again for the 6950 please.
 
Couple of questions about the OCUK model.....

1. is this a pre-order only deal ?

2. is the pcb on it black like in the picture

3. also what model is it (sparkle) ?
 
these prices are really grazy,£500/£1000 for cf,even if i had the cash right now i wouldnt go there,my gtx480 sli will do me till things calm down a bit,does anyone know why these cards are so high?i knew the 3gb ram would push the price up a bit but come on are these price,s serious,if i needed a card jst now i would pick up 2x6950 for £400 instead of this rip off,ati should be shot for these prices,the whole country is in recession,im really miffed at these prices
 
hash70 said:
these prices are really grazy,£500/£1000 for cf,even if i had the cash right now i wouldnt go there,my gtx480 sli will do me till things calm down a bit,does anyone know why these cards are so high?i knew the 3gb ram would push the price up a bit but come on are these price,s serious,if i needed a card jst now i would pick up 2x6950 for £400 instead of this rip off,ati should be shot for these prices,the whole country is in recession,im really miffed at these prices
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They aren't really that high. Ocuk is just pricing them high compared to others. ;)
 
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