Schiits Creek is a good example of a show which has a gay main character who is very feminine, very proud of his sexuality and the show doesn't shy away from showing it. Most people have 0 issues with it because he is just a character and its all well written. Its not "look at me, I'm gay, get over it, if I make you uncomfortable thats your problem" in the middle of a show that is not about relationships and sex. Its where shows like the latest Star Trek have fallen down so badly. Its jarring and badly done. The issue is execution, not content.