Probably get Endemol to produce it with commentary by the Geordie bloke from Big Brother.
[Geordie accent]Lap three and Jenson Button has entered the pits. Kimi is having an ice cream[/Geordie accent]
I am not against adverts, but having them every 15 minutes interupts the race too much. Couldn't they just have a rolling banner ads or pop ups like they have in America sometimes? They would get more adverts, but not interrupt the race viewing.
Have you seen Nascar in the US? You get adverts every 5-10 minutes, they are usually short though at only 2-3 adverts Then when it comes back they are usually selling some wares